Community College of City University
Division of Social Sciences
DSS22309 Marketing in the Event Sector
2014 – 2015 Semester A
Ms. Lillian Wong
Room 5225 5/F ACAD 2 City University
3442 8468 / email@example.com
Teaching and Learning Activities (TLA)
(Indicative of likely activities and tasks designed to facilitate students’ achievement of the CILOs.) 2-hour lecture per week
2-hour tutorial every alternative week
Course Schedule and Content
Tutorial 5: Presentation
Tutorial 6: Presentation
This schedule is provisional only. It is subject to amendment. Attendance, participation and punctuality are essential.
Assessment Tasks/ Activities
Students have to attempt ALL components of the assessment requirements in order to pass the course.
The assessment will be 100% in coursework, diving into 4 parts: Nature of assignment
Class Discussion (10%)
Students are expected to attend and participate actively in ALL lectures and tutorials. Participation in tutorials will be graded according to the following scheme: 0%: absence from the lectures and tutorials
20%: present, but does not raise any opinion
40%: raise at least some simple opinions
60%: make a presentation, or raise some good comments, questions, or suggestions 80-100%: actively raise stimulating or original comments, questions, or suggestions
Tutorial 1: group discussion
Tutor will execute following tasks in the 1st part of tutorial: Go through the tutorial outline
Form groups for presentation
Select group representatives
Tutor will lead the class to execute following task:
Split into 4 groups and give answer to following question after discussion. Referring to MacDonald, students are required to take 10 minutes for showing how each of 7 Ps of service marketing applies to one of its specific service products Suggested reading: Textbook Ch 1
Tutorial 2: group discussion
Split into 4 groups for a presentation with maximum 15 minutes. Students are required to:- 1. select a commercial listing company and a non-profit-making organization 2. find the latest annual report, then compare and contrast The clarity with which each organization’s mission is stated. The different purpose of the two organizations.
Who are their customers?
How they serve their customers?
How they segment their market?
Each student writes a paper with 1,000 words or above as following:-
Branded consumer products are often purchased in large part for their symbolic meaning, that is, what they communicate about us to other people. Select one advertisement that you think are focusing the symbolic meaning of a product and identify the ads are attempting to influence their target market.
The paper will be assessed according to the following criteria: Ability to demonstrate correct and clear concepts for “Consumer Behaviour” and “Marketing” (20%) Ability to identify the ads are attempting to influence their target market (30%) Provide sufficient valid examples to support your discussion (30%) Organization and preparation of the paper (10%)
Correct use of English and referencing (10%)
The SOFT COPIES should be uploaded to CANVAS on/before Week 6, 11/10/2013 (Friday), 24:00. The HARD COPIES should be dropped into tutor’s collection box at General Office, AC2 on/before (Monday), 12:00. Pls note that:
Marks will be deducted for late submission to CANVAS. A deduction of 3 marks will be imposed for every 24 hours or part thereof on your mark of this assignment. If you are unable to comply with the deadline due to extenuating circumstances such as illness, hospitalization, accident, family bereavement or other unforeseeable...
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