Amusement Theme Park

Topics: Amusement park, Coney Island, Strategic management Pages: 20 (5273 words) Published: March 1, 2015

One of the remarkable inventions of the modern world is the Amusement and theme parks. These are terms for a group of entertainment attractions and rides and other events in a location for the enjoyment of large numbers of people. An amusement park is more elaborate than a simple city park or playground, usually providing attractions meant to cater to children, teenagers, and adults. Asian theme park attendance is grow up to 290 million in 2012 from 249 million in 2007, while spending in that period will rise from dollar 6.4 billion to dollar 8.4 billion, according to Price water house Coopers. There’s a growing market here. There’s a huge class of people looking for family entertainment. Here, we have identified the current market situation, conducted the Strength, Weakness, Opportunities, and Threats (SWOT) analysis, defined the objectives and issues, formed the marketing strategy and budget, and finally planned control methods that will be undertaken to establish the new airline service. Company Profile

We named the theme park “Wet n Wild” which would be registered under the laws and regulation of the government. This name fulfills the conditions of being distinctive, as well as easy to pronounce, remember and recognize. Our slogan will be “where fun comes to town”. The logo of the theme park will be the original logo of the company at will have copyrights against it. The logo tells about a lot about the amusement park, it gives us an idea that this a water based amusement park, with a twist of adventure in it. Wet n Wild will have a focus to reach the breakeven point within 2 year of its operations. The projected initiation cost for the project is (include amount) and will be operating from Cox’s Bazaar, Chittagong. Making it the first ever Adventurous Park of the country, Wet n Wild will also focus on providing high quality product and services. Moreover, in the long run the company would look forward to convert it to the largest amusement park of the sub continent. Vision and mission statement

The vision of the company is to be the leading amusement park in Asia. However, the vision is a long term plan but for achieving the vision we must have a mission. Wet n Wild will be a state of the art amusement park; it will not only attract customers from within the country but will also attract adventure lovers from out of the country. Therefore the mission of the company is “to have a new dimension for the tourism business in Bangladesh”. For the market-oriented statement, we have chosen “where fun comes to town”, since we are offering unique adventurous rides. This line is unique, as well as it gives a personal touch, making people feel more involved. The company's primary financial goals are to maximize earnings and cash flow, and to allocate capital profitability toward growth initiatives that will drive long-term shareholder value.

Business profile:
A) Stage of growth
Our company grows by diversifying into new businesses by developing new products and new services in the new market. It is the most risky of four growth strategies science it requires both service and market development and may be outside the core competencies of our firm. However diversification may be a reasonable choice if the high risk is compensated by the chance of high rate of return. Other advantages of diversification include the potential to gain a foothold in an attractive industry and the reduction of overall business portfolio risk. Our company seeks to increase profitability through greater sales volume obtained from new products and new markets. Because we know that Diversification can occur either at the business unit level or at the corporate level. At the business unit level, it is most likely to expand into a new segment of an industry that the business is already in. At the corporate...
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