Analysis of Chinese Culture on the Basis of Hofstede’s Culture Model and Practical Examples

Topics: China, Geert Hofstede, Cross-cultural communication Pages: 13 (3532 words) Published: December 26, 2011
FOM Hochschule für Oekonomie & Management Essen
FOM University of Applied Sciences Essen

Term paper

About

Analysis of Chinese Culture on the Basis of Hofstede’s Culture Model and Practical Examples

Course: Instructor:

Intercultural Competence Prof. Dr. Ingrid Eumann

Author:

Alexander Kerst Lütgendortmunder Str. 30, 44388 Dortmund Phone: +49 175 417 5850 | E-Mail: akerst@gmx.de

Student-ID: Study programme: Degree:

216269 International Management Bachelor of Arts (B.A.)

August 2010

I

Contents
List of Figures ................................................................................................................. II List of Abbreviations ..................................................................................................... II 1 2 Introduction.............................................................................................................. 1 Hofstede’s Culture Study ........................................................................................ 1 2.1 2.2 2.3 2.4 2.5 3 Power Distance (PDI) ......................................................................................... 2 Individualism (IDV) ........................................................................................... 2 Masculinity (MAS) ............................................................................................. 3 Uncertainty Avoidance (UAI) ............................................................................ 4 Long-Term Orientation (LTO) ........................................................................... 4

The Chinese Culture Applied to Hofstede’s Culture Model ................................ 5 3.1 3.2 3.3 3.4 3.5 Power Distance Index (PDI) ............................................................................... 7 Individualism (IDV) ........................................................................................... 7 Masculinity (MAS) ............................................................................................. 8 Uncertainty Avoidance Index (UAI) .................................................................. 9 Long-Term Orientation (LTO) ........................................................................... 9

4

Summary................................................................................................................. 10

References ...................................................................................................................... 11

II

List of Figures
Figure 1: Individualism vs. Collectivism (source: author according to Reisach et al. (2003, p. 348) .................................................................................................................... 2 Figure 2: Chinese scores compared to Germany (Hofstede n.d. , p. 1 of 3) ..................... 6

List of Abbreviations
PDI IDV UAI MAS LTO CVS Power Distance Index Individualism Index Uncertainty Avoidance Index Masculinity Index Long-TermOrientation Chinese Value Survey

1

1

Introduction

In a globalized world transnational companies and everyone who faces different cultures, it is a big challenge to understand and step across cultural differences. China is experiencing the rise from an agricultural emerging nation to one of the world’s biggest national economies. The change and growth of China was triggered by a economical reforms of the communist Chinese government in the late 1970s. Today, China is a communist country with a market economy. Many manufactures are made in China being evidence of the rise of China. Thus many business men explore the opportunity to do business in China. But the risk is that a lack of understanding for Chinese culture can often result in failure and the waste of money, while a good knowledge opens doors to succeed in China. The paper proceeds as follows. First, it outlines the cultural model developed by the Dutch scholar Geert Hofstede...

References: Auswärtiges Amt (German Department for Foreign Affairs) n. d., Siebter Bericht der Bundesregierung über ihre Menschenrechtspolitik in den auwärtigen Beziehungen und in anderen Politikbereichen, Berlin. Central Intelligence Agency (CIA) 2010, CIA – The World Factbook, viewed 11 August 2010, http://www.cia.gov/library/publications/the-world-factbook/geos/ countrytemplate_ch.html. Focus Online 2010, ‘Das chinesische Schulsystem – Belohnung nur für die Besten’, viewed 18 August 2010, http://www.focus.de/schule/schule/unterricht/ausland/tid-10997/schule-in-chinadas-chinesische-schulsystem-belohnung-nur-fuer-die-besten_aid_315497.html. Hofstede, G. 1980, Culture’s Consequences – International Differences in WorkRelated Values, Beverly Hills 1980. Hofstede, G. 1983, ‘Dimensions of national cultures in fifty countries and three regions’, in Deregowski/Dziurawiec/Anis (eds.), Expiscations in Cross-Culture Psychology, Lisse Netherlands 1983. Hofstede G. 2006, Lokales Denken, globales Handeln – Interkulturelle Zusammenarbeit und globales Management, 3rd rev. edition, München 2006. Hofstede, G. n. d., Geert Hofstede Cultural Dimensions, viewed 11 August 2010, http://www.geert-hofstede.com/hofstede_dimensions.php?culture1=34& culture2= 18#compare. Kutschker, M. & Schmid, S. 2002, Internationales Management, München 2002. Nippa, M. (ed.) 2004, Markterfolg in China: Erfahrungsberichte und Rahmenbedingungen, Heidelberg 2004. Reisach, U., Tauber T., Yuan, X. 2003, China – Wirtschaftspartner zwischen Wunsch und Wirklichkeit: Ein Seminar für Praktiker, 3rd rev. and exp. Edition, Frankfurt/Wien 2003. Rothlauf, J. 2006, Interkulturelles Management – Mit Beispielen aus Vietnam, China, Japan, Russland und den Golfstaaten, 2nd rev. and exp. edition, München 2006. Tian, X. 2003, Managing international business in China, New York 2003.
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