1. EXECUTIVE SUMMARY
Khetho’s Meating Place (hereinafter referred to as Khetho’s) - unlike a typical braai place will provide a unique combination of excellent braaied meat at value pricing with a fun and entertaining atmosphere. Khetho’s is an answer to an increasing demand for a social spot for young adults.
Our goal is to be a step ahead of our competition through an exemplary service provision. We expect our guests to have more fun during their leisure time. A simple, yet unique venue and atmosphere will create a sense of belonging for locals and tourists alike.
Our operating principle is: “Happy enthusiastic employees create happy enthusiastic customers”
This plan is prepared to obtain financing for the initial launch of this concept. The financing is required to begin work on:
* Kitchen and braai area design;
* Architectural plans;
* Site selection;
* Equipment purchases and
* To cover expenses in the first year of business.
The financing will allow Khetho’s to successfully open and maintain operations through one year. The initial capital investment will allow Khetho’s to provide its customers with a value driven, entertaining braai experience.
To be a premier braai place providing a unique and entertaining experience through exceptional service.
Khetho’s will strive to be the premier braai place in Klipfontein View. We want our customers to have the total experience when visiting Khetho’s. Not only will our customers receive a great meal, they will also be provided with a fun atmosphere.
Our main focus will be serving quality meat at a great value. Customer satisfaction is paramount. When approached by a customer with a request, our motto will be, “Yes is the answer, what is the question?” Through this we hope to be the braai place of choice for everyone.
Employee welfare will be equally important to our success. All will be treated fairly with the utmost respect. We want our employees to feel a part of the success of Khetho’s. We will combine good meals, atmosphere, safety and friendly staff to create a sense of “place” in order to reach our goal of over-all value in the dining / entertainment experience.
* To keep our food cost under % of revenue
* To keep employee labour cost between 35% of revenue
* To average sales between (expected turnover) thousand rands per annum. * To maintain tight controls of costs, operations and cash flow through diligent management .
2.4 Keys to success
The keys to success in achieving our goals are:
* Product quality. Not just great food but great service that leaves an impression * Consistent entertainment atmosphere
* The creation of a unique, innovative and entertaining atmosphere that will differentiate us from the competition. * Controlling costs at all times, in all areas
* Managing our internal finances and cash flow to enable upward capital growth * Hiring the best employees, training, motivating and encouraging them and thereby retaining the friendliest, most efficient staff possible.
2. BUSINESS DESCRIPTION
3.5 Background of entrepreneur
3.6 Core products & services
* Plain and flavoured red meat, i.e. Lamb and Beef
* Soft Drinks
* Alcoholic drinks
* Car Wash
3.7 Unique selling point
* Quality food – All would be lost without special attention being paid to the level of food quality. We will serve fresh, high quality food that is targeted to appeal to a variety of tastes and budgets with an emphasis on reasonable and moderate prices of particular appeal to the local market.
* Exceptional service – In order to reach and maintain a unique image of quality, Khetho’s will provide attentive and friendly service through a high ratio of service personnel to customers and will also invest in...
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