Bus Midterm

Topics: United States, New York City, Cross-cultural communication Pages: 5 (1408 words) Published: March 3, 2013
1. Go to the U.S. Census Bureau Foreign Trade website:


One of the top countries I selected with which the U.S. trades is Canada. Canada has ranked in first place. (U.S. Census Bureau | Foreign Trade | ftdwebmaster@census.gov , 2013) (U.S. Census Bureau | Foreign Trade | ftdwebmaster@census.gov , 2013).

Year To Date Total in Total in Billions Billions Country Name of U.S. $ of U.S. $

Canada 47.99 616.00
2. You are a manager about to relocate from the U.S. to the country you have selected in order to manage a team of local Customer Service reps, dealing with current and prospective customers within that country.

As part of your preparation to ensure success in reaching targets and managing the team:

a) Research the following cultural dimensions for your selected country and the U.S. Compare and contrast the two countries with regard to five of these dimensions. For each of the five dimensions, give an example of how the differences you have identified will require you to adapt your management style with your team and customers:

Education systems and literacy rates
Communication style
Business etiquette and protocol
Business meeting conduct
Work motivation

b) Go to The Hofstede Centre website for the results of Geert Hofstede’s acclaimed research on national cultural dimensions:


Compare the relative scores of your selected country and the U.S. in these five dimensions: If we explore the US culture through the lens of the 5-D Model, we can get a good overview of the deep drivers of American culture relative to other world cultures.

Power distance
This dimension deals with the fact that all individuals in societies are not equal – it expresses the attitude of the culture towards these inequalities amongst us. Power distance is defined as the extent to which the less powerful members of institutions and organisations within a country expect and accept that power is distributed unequally (Geert Hofstede v New York: McGraw-Hill USA, 2010). It has to do with the fact that a society’s inequality is endorsed by the followers as much as by the leaders.

The United States score low on this dimension (40) which underscores the American premise of “liberty and justice for all.” This is also evidenced by the focus on equal rights in all aspects of American society and government. Within American organizations, hierarchy is established for convenience, superiors are always accessible and managers rely on individual employees and teams for their expertise. Both managers and employees expect to be consulted and information is shared frequently. At the same time, communication is informal, direct and participative.

The fundamental issue addressed by this dimension is the degree of interdependence a society maintains among its members. It has to do with whether people´s self-image is defined in terms of “I” or “We”. In Individualist societies people are supposed to look after themselves and their direct family only. In Collectivist societies people belong to ‘in groups’ that take care of them in exchange for loyalty (Geert Hofstede v New York: McGraw-Hill USA, 2010).

The United States, with a score of 91 on this dimension, is a highly individualistic culture. This translates into a loosely-knit society in which the expectation is that people look after themselves and their immediate families. There is also a high degree of geographical mobility in the United States and most Americans are accustomed to doing business with, or...

Cited: U.S. Census Bureau | Foreign Trade | ftdwebmaster@census.gov . (2013, March 2). Retrieved March 2, 2013, from http://www.census.gov/foreign-trade/top/dst/current/balance.html
Geert Hofstede v New York: McGraw-Hill USA, 2. -S.-h. (2010). Cultures and Organizations: Software of the Mind. Revised and Expanded 3rd Edition. In G. J. Geert Hofstede, Cultures and Organizations: Software of the Mind. Revised and Expanded 3rd Edition. New York City: McGraw-Hill USA.
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