China Myths , China facts

Topics: Culture, Cross-cultural communication, China Pages: 4 (1104 words) Published: March 23, 2014

China Myths, China Facts



China Myths, China Facts
Globalization has changed a lot of ways corporations are operating these days. It has been very hard for most of the companies to adjust in this new environment. One of the countries that these companies had challenges was China. Businesses are learning every day that successful managers need cross cultural skills and training to succeed in a position outside of their country. In his new book, “What Chinese Want”, Tom Doctoroff, a top executive at multinational advertising giant J. Walter Thompson, writes that much of Western analysis on China has been overly alarmist. “China will not implode. Its road to superpower status will be bumpy, even rocky in parts, but the fundamentals of sustained macroeconomic expansion are in place and, for the large part, enduring”. (Doctoroff T, 2012).

Today, most Americans take for granted that China will be the next global superpower. But despite the nation's growing influence, the average Chinese person is still a mystery to most of us. Tom Doctoroff, explains his 20 years of experience navigating this fascinating intersection of commerce and culture to explain the mysteries of China. He explores the many cultural, political, and economic forces shaping the twenty-first-century Chinese and their implications for business people, marketers, and entrepreneurs. Asian culture is a very different culture and encourages a more distant managing style comparing to other western cultures. Therefore, managers accepting a position in China will face a lot of challenges. Even though China’s culture is booming, that doesn’t mean Chinese society is embracing American individualism. Self- expression is not equal to independence of thought. Unlike American society, Chinese society never celebrated the liberation of individual potential. The basic productive unit of society remains the clan, not the individual. Having a Balkanized economy, China is...
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