Communication Matrix

Topics: Sales, Communication, Customer service Pages: 2 (592 words) Published: July 6, 2014
Audience-Focused Communication Matrix

Use the matrix to complete the information. Write 3-4 sentences for each item.

What are some audience characteristics you need to consider? •What communication channels would be appropriate and why? •What would you do to ensure your message is effective?
What are some considerations you must keep in mind given the diversity of the audience?

Audience-Focused Communication
AudienceAudience CharacteristicsChannels of CommunicationStrategies to Ensure Effective MessagesAudience Diversity Considerations ManagersSome audience characteristics that need to be considered are that most managers are the judging types and thinking types. Staring with the biggest point and giving logical reasons will help win over juding and logical types.I think that choosing to send an oral channel of communication would be appropriate for a manager because then you are able to show how serious you are thru emotion and allow that person to focus on specific areas and come to a resolution or response.To ensure an effective message to a manager I would take what I know about the manager as my decision in the message. I would make sure I am clear link the new and old information together and read a draft to an authority figure to get back positive and negative input. There are many considerations that I must keep in mind given the diversity of the audience. Big relious days and how people celebrate them throughout the world. Again depending on the geographical location you are concentrating on will help guide the communication spectrum for everybody to understand. Wheither you use the web or public speaking to get the point across. Doing the background history on your customers and relating your theory to the relevance of their lives successfully will ultimately determine the outcome. Salespeople Some characteristics of salespeople depends on the age of the salesperson. The younger the salesman the farther he or she...
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