Cross Cultural Awareness

Topics: Cross-cultural communication, Geert Hofstede, Culture Pages: 6 (2504 words) Published: February 22, 2013
In nowadays modern, rushed world cultural diversity has grown widely. Globalization seems pervasive. There is a well seen difference between the value systems of rich and poor countries or people even. And so, value systems and the culture of a country are tightly connected. In order to be a good manager outside your ‘comfort zone’ - the country you are living in, with its culture, people, and all of it sides (that you are pretty acknowledged of), you should be ready to go deeper in the new place’s culture, people’s values, habitude, manners or even dress codes and food manners. Using the bedrock of cultural theory and comparison are the keys to manage within a culture. The importance of knowing a country’s culture helps understanding the motivation of the individuals towards work and rewords. As employee leave the company and replacements are hired the company culture will change, as the environment in which the company operates (the laws, regulations, business climate, etc.) changes, the company culture will also change. So, as stated – a countries culture and value systems are crucially important. Let us now start with the country we will be talking about – India. It is located In Southern Asia with capital: New Delhi. The mildness of the Indians has continued till date, despite the aggressiveness of the Muslim conquerors and the reforming zeal of the British, the Portuguese and the Dutch. The Indians are noted for their humanness and calm nature without any harshness in their principles and ideals. India is a conglomeration of men and women of various castes and creed. It is a fusion of old traditional values and the modern principles, thus satisfying all the three generations in the present India. The influences of Hinduism and the tradition of the caste system have crea90ted a culture that emphasizes established hierarchical relationships. All relationships involve hierarchies. In schools, teachers are called gurus and are viewed as the source of all knowledge. The patriarch, usually the father, is considered the leader of the family. The boss is seen as the source of ultimate responsibility in business. Every relationship has a clear- cut hierarchy that must be observed for the social order to be maintained. People typically define themselves by the groups to which they belong rather than by their status as individuals. Someone is deemed to be affiliated to a specific state, region, city, family, career path, religion, etc. Differences in culture, history, economy, and political and management systems may lead to differences in employee job attribute preferences across countries. To the extent that this is true, managers and designers of motivation systems must understand the preferences of local employees. Now, I will present data from the Pew Research Center (2003, 2007), which asked this question twice: in 2003 and 2007 and the data is the average percentages for each country. 69.0 per cent of the India’s population strongly agrees that their national cultures are superior to those of other nations. The country is, in fact, on the 1st place here. However, Bulgaria is not much behind with 36.0 percentages, which leaves her on the 9th position. And these is the expresses strong position, you can probably imagine what the real percentages are. And so, countries whose citizens are mostly poor, travel infrequently abroad, and are not knowledgeable about foreign cultures have the highest percentages of people who are strongly convinced that their national culture is superior. What is more here should be noted that both countries have strong belief in their own culture, which means problems could arise. For example, the different food manners, the etiquette in job meetings, etc. All participant from both nations, have to be prepared about each other’s culture and habits, and be aware that compromises have to make in order the cooperation to work. Another thing to consider is the Peter Smith, Fons Trompenaars, and Shaun...

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