Cross Cultural Communication- Business Academic Skills

Topics: Culture, Cross-cultural communication, Communication Pages: 4 (1290 words) Published: March 13, 2012
The success of a business in the inescapable merging of the worlds’ markets depends indirectly but quite intensely on how effectively its management and employees are able to communicate across various cultures. Effective communication (O’Shannesy, V, Minett, D & Hyde G 2008) in the workplace builds respect between employers, employees and consumers, contributes to a higher quality of working life and develops a highly efficient team-oriented environment. In the present state of international business, globalization is rapidly spreading through countries of the world and Australian businesses are branching out internationally in order to maximise their profits. Because of this trend factors such as time, language and culture highlight the importance of being able to communicate effectively with colleagues in the new international workplace, where the only possible and quite limited lenience in multi-cultural communication is that of technology. Due to the rapid spread of globalization, effective cross-cultural communication is crucial if any business hopes to be successful in the international marketplace. Globalization in terms of international business is defined as “the process by which the whole world becomes a single market... where goods and services, capital and labour are all traded on a worldwide basis.” (Black, J, Hashimzade, N, & Myles, G 2003). As a result of this process many reputable Australian companies have branched out internationally, which has made communicating with international colleagues in a sense “compulsory”. Take the case of BHP Billiton, a large Australian co-owned mining company which operates mining projects in over 20 multinational locations. Its major mines are operating in countries such as Papua New Guinea, Angola, Chile, Colombia and Iraq (BHP Billiton Official Website 2008). Another example is Woolworths, one of Australia’s largest retailers, which is also involved in a very high level of multinational trade, retailing...
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