Cross Cultural Communication Report

Topics: Switzerland, Cross-cultural communication, Culture Pages: 15 (3115 words) Published: November 19, 2014
Chapter-1 Introduction

Communication is an important mean of expressing yourself because it exists different ways of expression and so different kind of communication depending on the culture you belong to. The way of communicating will not be the same as other countries and it is important to know some values of other cultures and so of other ways of communicating for, first of all, avoiding some misunderstandings and then knowing better some aspects of different cultures. That is why cross-cultural communication is an essential exercise to do; a person who come from a certain country does not necessarily get the same ideas about time, death, identity, as another one from a different country because each person has its own identity. The study of cross-cultural communication is central to both theoretical and applied linguistics. Cross Cultural communication holds various differences which can be categories in visible and invisible. Communication style, attitudes towards conflicts, decision making styles, approaching to knowing and unique particular lifestyle and rules under that lifestyle are the visible differences. Beliefs, values, expectations, attitudes are the invisible aspects. To understand the new growing norm of Cross-Cultural Communication, one needs to understand its all important dimensions, cultural diversity, need to develop awareness of individual cultures with demanded tolerance. By this any challenges could be won. It is based on knowledge of many factors, such as the other culture's values, perceptions, manners, social structure etc. So here is a report of how this related factors work out in one of the Europe country SWITZERLAND.

Chapter-2: First Eye Towards Switzerland

Switzerland is a landlocked country in Central Europe. Neighboring countries include Austria, France, Italy, Liechtenstein, and Germany. The geography of Switzerland is mostly mountains (Alps in south, Jura in northwest) with a central plateau of rolling hills, plains, and large lakes. The government system is formally a confederation but similar in structure to a federal republic. The chief of state and head of government is the President. Switzerland has a modern market economy in which the prices of goods and services are determined in a free price system. Switzerland is a member of the European Free Trade Association. Switzerland is most famous for its mountains, cheese, chocolate, cows, and watches. Getting Acquainted with Switzerland:

Bern is the capital of Switzerland
Switzerland holds population of 8,136,700
Switzerland has FOUR ethno linguistic groups under its ethnic make-up. Those groups are Germanic, French, Italian and Rhaeto-Romansh. People of Switzerland predominately follow Christianity.
Swiss government is run by federal republic. It follows direct democracy having directional system.

Chapter-3: Culture of Switzerland

Basic manners and etiquettes followed by people of Switzerland: The people of Switzerland are known as “The Swiss”.
The Swiss value cleanliness, honesty, hard work, and material possessions. They follow the Motto: "Unity, yes; Uniformity, no." They are very proud of their environment and have a long tradition of freedom. They value sobriety, thrift, tolerance, punctuality and a sense of responsibility. They are very proud of their neutrality and promotion of worldwide peace. The Swiss have a deep-rooted respect for saving and the material wealth it brings According to Swiss people, it is considered to rude to stand too close during conversation. You should stand at least an arm's length from conversation partners. For friends and families, it is normal to touch when they are speaking. In order to make a good impression, you should to maintain good posture. Chewing gum, littering, or cleaning your nails in public is considered impolite. It is considered rude to talk loudly when using mobile phones in restaurants, on public transportation or when queuing at the post office or...

References: 1). http://www.ewbs.com/descr.html
2). http://smallbusiness.chron.com/importance-crosscultural-communication-initiating-new-business-relationships-15890.html
3). http://www.kwintessential.co.uk/etiquette/doing-business-switzerland.html
4). http://www.expatica.com/ch/lifestyle_leisure/lifestyle/Culture-and-social-etiquette-in-Switzerland_17598.html
5). http://businessculture.org/western-europe/business-culture-in-germany/meeting-etiquette-in-germany/
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