Cross Culture

Topics: India, Management, Dell Pages: 9 (2195 words) Published: September 7, 2013
BX3052 Cross Cultural Management (SP-51, 2013)
Cross Cultural Analysis ~ Dell

Tutorial Group: E
Members: Sahil Kakar (12666011), Cui Deyin (12658690)
Submitted to: Mr. Morgan Swami
Submission Date: 26/4/2013

Company background

Dell Inc.  Is an American multinational computer technology corporation based in 1 Dell Way, Round Rock, Texas, United States that develops, sells and supports computers and related products and services. Bearing the name of its founder, Michael Dell, the company is one of the largest technological corporations in the world, employing more than 103,300 people worldwide. Dell is listed at number 41 in the Fortune 500 list. It is the third largest PC vendor in the world after HP and Lenovo. Dell has grown by both increasing its customer base and through acquisitions since its inception; notable mergers and acquisitions including Alienware (2006) and Perot Systems (2009). As of 2009, the company sold personal computers, servers, data storage devices, network switches, software, and computer peripherals. Dell also sells HDTVs, cameras, printers, MP3 players and other electronics built by other manufacturers. The company is well known for its innovations in supply chain management and electronic commerce (Dell About us ).

The country that Dell plans to open a new local operation is India and the following is a brief Introduction to the country. Introduction to the host country

India, officially the Republic of India is located in southern Asia. It is the seventh-largest country by area. India has the second-largest population in the world with over 1.2 billion people and is the largest democracy in the world. India is one of the fastest growing economies in the world. India is one of the BRIC countries (the 4 biggest emerging markets including Brazil, Russia, India and China) today (Baike,2013). Therefore, India is considered as a country that has great opportunities for trading.


  2010| |
Total population (000)|  | 1 224 614|
Annual population growth rate (%) ^|  | 1.4|
Population 0-14 years (%)|  | 31|
Rural population (%) ^|  | 69|
Total fertility rate (births per woman) ^|  | 2.6|
Infant mortality rate (0/00) ^|  | 49|
Life expectancy at birth (years) ^|  | 65|
| HIV rate (%) in adults (15-49 years) ^|  | ...|
Poverty (% of pop. on less than $2 a day) ^|  | 69|
GDP per capita (PPP) US$  ^|  | 3 366|
GDP growth rate (%) ^|  | 9.6|
Total debt service as a % of GNI ^|  | 1.5|
Children of primary school-age who are out of school  (%)|  (**,2008)| 2|
Pest Analysis
To conduct decisive analysis, it is crucial to assess whether the circumstantial economic, social, technological, ecological, media, political, legal and ethical aspects are conducive to a specific direction. For instance, is the local government receptive to the concept of private sector participation? How are the relationships between the local government with the communities and the private sector? These are important aspects of the macro environment which will have a general impact on industries and companies. For this purpose, the use a model called PEST analysis is appropriate. This helps you to analyze the Political, Economic, Socio-cultural and Technological factors that affect the organization. However we will only go into the details of the Socio-Cultural factors in the report.

Over the last two decades India has seen a growth and a huge paradigm shift in the values and culture that society abides by

Shifts in values and culture

A majority of households and individuals today use...

References: 1. (n.d.). Retrieved April 10th, 2013, from THE HOFSTEDE CENTRE.
2. (n.d.). Retrieved April 15, 2013, from UNESCO:
3. (n.d.). Retrieved April 2013, from asapm:
4. Dell’s Force10 Acquisition. (2012). Retrieved from
5. Dell About us . (n.d.). Retrieved 2012, from Dell:
6. Wenku. (2011). Negotiate with Indians. Retrieved from
7. Argonaut. (2013). Negotiation style in India. Retrieved from
8. RS law. (2010). Negotiation Styles: Chinese vs American. Retrieved from
9. Wenku. (2013). Lenovo in India. Retrieved from
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