Cultural environment in East Europe countries – Bulgaria
Eastern Europe is a region that encompasses many different cultures, ethnicities, languages, and histories. Accorfing to Geert Hofsede the culturale is a conflict source and that the cultural differences are a disaster most of the times. Hofstede has created a cultural dimensions theory which represents a framework for cross-cultural communication. According to Hofstede, these framework describes the effects of a society's culture on the values of its members, and how these values relate to behavior, using a structure derived from factor analysis. The theory has been widely used in several fields as a paradigm for research, particularly in cross-cultural psychology, international management, and cross-cultural communication. If we explore the Romanian culture through the Hofstede’ş framework, we can get a good overview of the deep drivers of the Romanian culture relative to other world cultures.
Starting with the POWER DISTANCE which is defined as the extent to which the less powerful members of institutions and organizations within a country expect and accept that power is distributed unequally, we could say that Bulgaria scores high on this dimension (score of 70) which means that people accept a hierarchical order in which everybody has a place and which needs no further justification. Hierarchy in an organization is seen as reflecting inherent inequalities, centralization is popular, subordinates expect to be told what to do and the ideal boss is a benevolent autocrat
According to Hofstede’s framework, when speaking about Individualism, Bulgaria has a score of 30 which means that the country is considered a collectivistic society. This is manifest in a close long-term commitment to the member 'group', be that a family, extended family, or extended relationships. Loyalty in a collectivist culture is paramount, and over-rides most...
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