Culture- Hofstede Framework

Topics: Cross-cultural communication, Culture, Communication Pages: 3 (669 words) Published: March 15, 2013
When international businesses' operate in other cultures, what advantages do they enjoy when they learn to adequately communicate? NOTE - Please do not forget to utilize/apply Hofstede's framework if necessary

Culture is defined as the set of values, beliefs, rules, and institutions held by a specific group of people. It can also be defined, according to anthropologist Edward Taylor in 1870s as “that complex whole which includes knowledge, belief, art, morals, customs and other capabilities acquired by man as a member of society” ( Oguneme 2009). One very important component of culture recognized by all international businesses is communication. The effectiveness of the communication process depends on the degree to which the receiver understands the message the sender intended to convey. In order to effectively communicate managers must know how to overcome the barriers involved in the communication process”. Using the Hofstede’s cultural dimensions as a starting point, you can evaluate the approach taken, the decisions and actions based on a general overview of how society might think and react to you. Therefore international business must be able to master the art of the spoken and the unspoken language in order to enjoy the advantages such as increased productivity and staff loyalty, minimal employee conflict and increased market sales.

Productivity is enhanced when people learn to communicate effectively. This is so because the organization will feel more empowered as they are better able to execute tasks and jobs with shared objectives, confidence in the process and one direction. This in turn also brings about staff loyalty as the shared goal creates bonds between employees and the organization. According to Hofstede Framework, collectivist cultures feel a strong association to groups, including family and work units. The goal is to maintain group harmony and work toward collective rather than personal goals” (Papa n.d.).

Most conflict is the...

References: 2013. Hofstede’s Cultural Dimensions- Understanding Workplace Values Around the World. (Online). Available from Accessed date: 07/02/2013.
Oguneme, Benson. Culture In Business. Tuesday, 7 July 2009.
Shao, Lu. Research on Multinational Corporation Advertisement Communication Strategy in Different Culture Background Market. Retrieved from 
Papa, Joey. How can Effective Communication increase Productivity? Retrieved from
Yuen, E. (2001, February). Individualism-collectivism and Conflict Resolution Styles: Retrieved from
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