Dell Company Background

Topics: Dell, Personal computer, Fortune 500 Pages: 3 (590 words) Published: February 4, 2011
DELL Company Background

DELL is a multinational information technology corporation based in Round Rock, Texas, United States, that develops, sells and supports computers and related products and services. Bearing the name of its founder, Michael Dell, the company is one of the largest technological corporations in the world, employing more than 96,000 people worldwide. Dell had 46,000 employees as of Jan. 30. About 22,200 of those, or 48.3 percent, were in the United States, while 23,800 people, or 51.7 percent, worked in other countries, according to a filing with the Securities and Exchange Commission.[citation needed] Dell is listed on the Fortune 500 (2010). Fortune also lists Dell as the most admired company in its industry.

Dell has grown by both organic and inorganic means since its inception—notable mergers and acquisitions including Alienware (2006) and Perot Systems (2009). As of 2009, the company sold personal computers, servers, data storage devices, network switches, software, and computer peripherals. Dell also sells HDTVs, cameras, printers, MP3 players and other electronics built by other manufacturers. The company is well known for its innovations in supply chain management and electronic commerce.

On May 3, 2010, Fortune Magazine listed Dell as the 38th largest company in the United States and the 5th largest company in Texas by total revenue. It is the 2nd largest non-oil company in Texas (behind AT&T) and the largest company in the Austin area.

DELL SWOT Analysis

•    Customer oriented marketing strategies.
•    Well-Known for online selling of Computers.
•    Listed in the fortune 500 companies as the 25th largest company. •    Dell Company employs more than 76000 thousand people. •    Provide quality PCs, Laptops and computer peripherals at low price. •    Low manufacturing cost.

•    Dell offer computers with AMD and Dell processor.
•    Dell has nine of manufacturing plants.
•    Offer wide range of PC,...
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