Destination Management

Topics: Tourism, World Tourism Organization, Cultural tourism Pages: 45 (9237 words) Published: April 1, 2013


What is a Destination?

Tourist destination may be understood as the hub of facilities and services designed to meet the needs of the tourists. A tourist destination should be defined in terms of demand by the tourists.

The basic components of destination were Three ‘A’s :

* Attraction: Natural and man made
* Access: To be to attraction spot
* Amenities: Accommodation, food, beverages, entertainment, shopping etc.

However, number of ‘A’s has been increased recently, about which we will discuss later on.

What is a tourism destination?
A place where a tourist spends time. It includes tourism products such as attractions and services * Has physical and administrative boundaries defining its management, * Has images and perceptions defining its market & Competitiveness, * Incorporates stakeholders often including a local community and * Can nest and network to form a larger destination

* It could be of any size from country to village to a simple attraction.

A tourist destination is a city, town, or other area that is dependent to a significant extent on the revenues accruing from tourism. It may contain one or more tourist attractions and possibly some "tourist traps." Tourist destination is a tourist product. The question is what a Product is. A product is anything which has utility; and which may be offered to market for sale.O tourist destination should have some utility in some form.

The destination, as Middleton (1988) defined, is a bundle or package of tangible and intangible components, based on activities.

The Basic Elements/Components of the Tourist Destination:

In addition to the three ‘A’s, we get three more ‘A’s for analyzing tourism destination. These are :

Six ‘A’s Framework for the analysis of Tourism Destinations

* Attractions:natural, man-made, artificial, purpose built, heritage, special events * Accessibility:entire transportation system comprising of routes, terminals and vehicles * Amenities:accommodation and catering facilities, retailing, other tourist services * Available packages:pre-arranged packages by intermediaries and principals * Activities:all activities available at the destination and what consumers will do during their visit * Ancillary services:services used by tourists such as banks, Telecommunications, post, news agents, hospitals, etc.

However, in order to be a good destination, the destination should contain a number of basic elements which attract the visitor and satisfy their needs on arrival. These basic elements may cover economic, marketing, and management elements.

These are summarized in Figure 1 below. The provision and quality of these elements will be influential in the visitor’s decisions to make their trips.

1. Attractions
These are often the focus of visitor attention and may provide the initial motivation for the tourist to visit the destination. These can be categorized as natural (e.g. beaches, mountains, parks, weather), built (e.g. iconic buildings such as the Eiffel tower, heritage monuments, religious buildings, conference and sports facilities), or cultural (e.g. museums, theatres, art galleries, cultural events). They could be in the public realm such as a nature park, cultural or historical sites or could be community attractions and services such as culture, heritage or lifestyle. Other, less tangible factors, such as uniqueness and emotional or experiential triggers are also attracting tourists to destinations.

2. Public and Private Amenities
These are the wide range of services and facilities which support the visitors’ stay and include basic infrastructure such as utilities, public transport, and roads as well as direct services for the visitor such as accommodation, visitor information, recreations facilities, guides, operators and catering and shopping facilities.

3. Accessibility
The destination should be...
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