Disney Case Analysis

Topics: Walt Disney, The Walt Disney Company, Amusement park Pages: 4 (896 words) Published: December 7, 2011
Case Title: Disney Case Analysis

1.Who are the main players (name and positions)? (5 pts.)
Walt Disney-Founder of Disney
Michael Eisner- became Chairman and CEO of The Walt Disney Company in 1984, known for transforming Disney into industry leader. He stepped down as CEO in 2005.

2.What business(es) and industry or industries is the company in? (5 pts.) Disney is in the entertainment , media, computer software, consumer products manufacturing, and leisure industries. It is one of the largest media and entertainment corporations in the world. Studio Entertainment, Parks and Resorts, Consumer Products, Media Networks

3.Perform a complete SWOT analysis on the company. (40 pts.) Strengths:
Global standardization
Children-target customers
Popular Brand Recognition
Creative process
Financially stable
Vacation locations
All Inclusive
Low-cost corporate strategy
Human Resources-encourages ideas from employees

Communication-large work force
Constant changes in top-level management positions
Excessive Research and Development
High Investment
High Risk factor
Local management team failures
Unsuccessful investment in sport’s teams
High Overhead expenses

Global Localization: Think Global, Act Local
Characters of national and/or regional appeal
Cheaper alternatives to toys
Disney Music Channel
Disney School of Management/Training Institute
Multiple markets-provide multiple opportunities for revenue
Deficient movie market for children
Diversification of products and services
Leverage in pricing
Positive government attitudes towards the organizations operations

National, Regional, and Global Competitors
Employee Retention
Sales, Creativity, and Innovation highly demanding
Hasty or Unprofitable Acquisition
Brand Consistency
Product Differentiation
Movie business extremely risky
Competition in the network-television industry

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