INTERCULTURAL COMMUNICATION NOTES IN REFERENCE TO INTERCULTURAL COMMUNICATION 2012 Kenya is a country with diverse cultures due to the many tribes we do have in Kenya. According to the current study Kenya has 42 tribes which are divided into four major groups: Bantus, Nilotes, Cushites and Semites and despite these classifications it would be wrong to say there are four cultures. Therefore the need to study this course so that interaction is smooth and not stressful. Martin, Judith and Nakayama, Thomas have written a book that will help us answer questions in this topic. Four aspects will be mentioned that intertwine: Culture, communication, Power distance and Context. Culture: Learned patters of behavior and attitudes shared by group of people Communication: A symbolic process whereby reality is produced, maintained, repaired and transformed. Power distance: a cultural variability dimension that concerns the extent to which people accept and unequal distribution of power Context: The atmosphere, place etc where the interaction is happening The biggest question that comes to mind is why it is important to study intercultural communication. There are 6 reasons why it is important: 1) The Technological Imperative
The impact of technology in our every day communication is amazing with the advent of internet, mobile phones and other fancy gadgets has reduced a once huge world into a more understandable world. This has led to: Increased information about people and their culture
Increased contact with people from different cultures
Increased contact with people from similar cultures
Identity, culture and technology because people now think differently of themselves Differential access to technology because many people have access to more or less one type of communication 2) The Demographic Imperative
Demographics are the characteristics of a population, especially as classified by race, ethnicity, age, sex and income. There are changing immigration patterns...
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