Group presentations about Hofstede’s cultural dimension
1. A brief presentation of Geert Hofstede and his background Geert Hofstede was born 2 October 1928 in Haarlem. He is a Dutch social psychologist that did a pioneering study of cultures across modern nations. Geert has made these models that classified culture along four different dimensions – Power Distance Index, Individualism versus Collectivism, Masculinity versus Femininity, Uncertainty Avoidance Index, Long Term Orientation versus Short Term Normative Orientation and Indulgence versus Restraint.
2. Account for the way in which Hofstede has made his survey and has developed his cultural dimensions He analysed a large database of employee value scores collected within IBM between 1967 and 1973. And the data covered more than 70 countries.
3. A presentation of the cultural dimensions in the USA
USA has got the highest score in ‘Individualism’. Which means that people’s self-image is defined in terms of ‘I’ or ‘We’. In individualist societies people are only supposed to look after themselves and their direct family. The second highest score is ‘Indulgence’. This dimension is defined as the extent to which people try to control their desires and impulses, based on the way they were raised. And the third highest is ‘Masculinity’. This dimension indicates that the society will be driven by competition, achievement and success, with success being defined by the ‘winner’ or ‘best-in-the-field’.
4. Draw parallels to the cultural dimensions in Denmark
If we look at Denmark, we can see that individualism is lower, which means that Denmark self-images is defined at the term we, instead of I, and people belong in groups that take care og each other. Denmark is more feminine which means that the dominant values in society are caring for others and quality of life. A feminine society is one where quality of life if the sign of success and standing out from the crowd is not admirable....
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