hypermarket

Topics: Korea, South Korea, Cross-cultural communication Pages: 23 (891 words) Published: October 23, 2014
IBM2702 International Business Environment
Section 402: Semester 1/2014

Etude House in Thailand

1. Athittaya A. 5510116
2. Phatchakul L. 5513615

Group members
3. Jiseok
Y. 5328106
4. Sirinapa
S. 5412352

5. Wannida
A. 5514236
6. Pathimaphorn N. 5613475

What’s Etude?

IBM2702: International Business Environment

Section:402

Cultural Analysis

South Korea Culture

Vs
Thai Culture

IBM2702: International Business Environment

Section:402

Cultural Analysis
Cultural Dimensions
1. Power distance
2. Individualism Vs Collectivism
3. Masculinity Vs Femininity
4. Uncertainty avoidance
5. Pragmatism
6. Indulgence
7. Long-term orientation

IBM2702: International Business Environment

Section:402

Cultural Analysis of The Home Country

IBM2702: International Business Environment

Section:402

Cultural Analysis
South Korea’s cultural dimensions



Thailand’s cultural dimensions

1. Power distance
The score of Korea’s power distance is 60 which means Korea has a slightly hierarchical so ciety. . This means that people accept a hierarchical order in which everybody has a place and w hich needs no further justification.

IBM2702: International Business Environment

Section:402

Cultural Analysis
South Korea’s cultural dimensions



Thailand’s cultural dimensions

2. Individualism
South Korean society emphasizes on Collectivism. They focus on the benefit for the whol e rather than individually. Thus, They usually want to do something with others.

IBM2702: International Business Environment

Section:402

Cultural Analysis
South Korea’s cultural dimensions



Thailand’s cultural dimensions

3. Masculinity
South Korea is a feminine culture which focuses on “the quality of living’’ in other words t hey strive for happiness in the life.

IBM2702: International Business Environment

Section:402

Cultural Analysis
South Korea’s cultural dimensions



Thailand’s cultural dimensions

4. Uncertainty avoidance
South Korea has one of the highest uncertainty avoidance countries in the world. This can implies that in Korean Society time is money, people work hard, precision and punctuality are the norm, innovation may be resisted, and security is an important element in individual motivation.

IBM2702: International Business Environment

Section:402

Cultural Analysis
South Korea’s cultural dimensions



Thailand’s cultural dimensions

5. Pragmatism
South Korea scores one of the most pragmatic country in the world. In other words, people live their lives by virtues and practical good examples. Thus, The idea behind it is that the companies are not here to make money every quarter for the shareholders, but to serve society at large for many generations to come. IBM2702: International Business Environment

Section:402

Cultural Analysis
South Korea’s cultural dimensions



Thailand’s cultural dimensions

6. Indulgence
Indulgence is defined as the extent to which people strive for their desires and impulses. South Korean society has a low rate of indulgence which is shown to be restraint and love to control their both desires and impulses. Moreover, Korean perceive that their actions depend o n the social norms.

IBM2702: International Business Environment

Section:402

Cultural Analysis
South Korea’s cultural dimensions



Thailand’s cultural dimensions

7. Long-term orientation
For long term orientation, S. Korea scores 100 which indicates that it concerns more about future rewards rather than the present profit.

IBM2702: International Business Environment

Section:402

Cultural Analysis of The Host Country

IBM2702: International Business Environment

Section:402

Cultural Analysis
South Korea’s cultural dimensions



Thailand’s cultural dimensions

1. Power distance
-individuals in societies are not equal.
- less powerful members of institutions and organizations....
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