Effective cross-cultural communication is one of the most important issues dealt with in business, particularly when a firm operates at an international level. Communication is a process with three key elements, which includes a source, an audience, and a channel. Communication derived from businesses will have listeners that include, but are not limited to customers, employees, suppliers, and the community (Caddy et al.). These listeners contribute to the success of a firm, which is why there is so much emphasis put into creating appropriate channels of communication. This effect is further amplified when dealing at an international level, where the effect of culture and time has more bearing.
What makes effective communication important is the fact that it affects all aspects of the business function. Therefore, failing in just one of these areas can create repercussions that reverberate throughout the whole company. This essay will examine the importance of cross-cultural communication, and how it is intertwined with a firm's HR management, strategic planning, operations, ethical decisions, and marketing campaign.
Human resource management deals with people within the organisation first and foremost. For a Human Resource manager, managing the cultural aspect of communication becomes is vital because of the effect it can have on each individual employee. In an international work environment, there will likely be a number of employees from different parts of the globe sharing the same space (Parzhiger 2002). This can be a source of friction within a work environment, particularly when you consider that ethnocentric attitudes can exist within a workplace (Han et al 2007). Such friction within the communication process can manifest itself through racism, bias, prejudice, and discrimination (Parzhigar 2002). Not only are such actions considered illegal, but it can also contribute to low morale within the workforce. This eventually leads to unmotivated and...
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