The Intercultural Communication
In the century of knowledge and technology, the importance of intercultural communication is inevitable. Many Scientists and researchers emphasize in the importance of international communication in today's life. Fast travel, internet and international media, made it easy for us to communicate with people all over the world. In the century of globalization, humans as social beings need to interact with each other for survival. Today many problems that the world confronted with have a global nature. The world challenges with problems such as: poverty, international terrorism, immigration, global warming, and destruction of nature which needs the cooperation between nations. International communication is not an option or selective choice but a necessity. Nowadays, one of the main questions among citizens of nations is, whether the communication between different nations is effective or not. Individuals try to improve their communication skills by dealing with the people of other cultures. Individuals with intercultural competence can be more successful in their career, education and daily life. The importance of this need appears particularly when we travel or migrate to another country for specific purposes such as studying or business. It is necessary to learn the target culture to communicate with the people who have different backgrounds. The number of people who interact in different languages and cultures is growing fast. This communication appears for variety purposes, business, education, health, military cooperation, etc. In such communications we need to be aware without misunderstanding. Studying on the nature of linguistic and cultural similarities and differences can play a positive and constructive role. The intercultural communication can apply in many fields such as education, management, marketing and advertisement. In an international business the intercultural communication competence is a very...
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