Internship report about Fantasy Kingdom marketing policy

Topics: Amusement park, Marketing, Coney Island Pages: 82 (11015 words) Published: June 13, 2015


Marketing policy Of Concord Entertainment Co.Ltd:
Focus area on visitor’s satisfaction of fantasy kingdom complex.

Prepared for
Prof Dr M AlimullahMiyan
Chair of CBA
College of Business Administration
IUBAT—International University of Business Agriculture and Technology

Prepared by
Md. Ahsadusjaman
ID # 09202025
BBA

10December 2012

Letter of Transmittal
10December 2012
Prof. Dr. M AlimullahMiyan
Chair, College of Business Administration
IUBAT- International University of Business Agriculture and Technology 4, Embankment Drive Road, Uttara Model Town
Sector- 10, Dhaka – 1230, Bangladesh

Letter of Transmittal

Dear Sir,
It is a great pleasure for me to submit my practicum report on the topic of “Marketing policy Of Concord Entertainment Co.Ltd focuses area on visitor’s satisfaction of fantasy kingdom complex.I have prepared this report as a partial fulfillment of the course BUS 490 practicum. I have tried my level best to prepare this report to the required standard. It was certainly a great opportunity for me to write on this paper to actualize my theoretical knowledge in the practicum arena. I express my heart full gratitude to you to go through this report and make your voluble comments. It would be very kind of you if you please valuate my performance regarding this practicum report.

Sincerely yours

………………………
Md. Ahsadusjaman
ID # 09202025

Letter of Authorization

Student Declaration

I, Md. Ahsadusjaman, a student of Bachelor of Business Administration (BBA), under the College of Business Administration (CBA) at IUBAT—International University of Business Agriculture and Technology declaring that this practicum report on the topic of “Marketing policy Of Concord Entertainment Co.Ltdfocuses area on visitor’s satisfaction of fantasy kingdom complex. This report has only been prepared for the fulfillment of the course of BUS 490 Practicum as the partial requirement of the Bachelor of Business Administration (BBA). I hereby declare that this report has been solely prepared by me and to the best of my knowledge. It contains no materials previously published or written by any other person which have been accepted for the degree at IUBAT or any other educational institution, except the quotations and reference which have been duly acknowledged.

It has not been prepared for any other purpose, reward, or presentation.

………………………….
Md. Ahsadusjaman
Program: BBA
ID # 09202025

Acknowledgement

My homage to the most merciful who gave me physical and mental strengths to undergo required courses and increased me in knowledge through accomplishment of the courses indispensable for being eligible internee. All those individual and specialized learning and activities have increased me in diverse knowledge that has developed this report. Special gratitude to Prof. Dr. M AlimullahMiyan who has versatile genius in him the pioneer of non-government universities in Bangladesh who has broken the long standing monopoly in higher education through facilitating establishment of non-government university in the country thus concrete way for knowledge generating and dissemination enlargement access to higher education to a more border strata of the society. I would like to heartfelt thanks Mr. Tanvir H Dewan, Coordinator, College of Business Administration (CBA) for helping me to take right decision at the right time and continuous encouragement on the topic.My special thanks to my supervisor Md. Harun Ur Rashid, Faculty of College of Business Administration for providing me the valuable suggestions and guidelines to make this report from the very beginning to the end with a friendly behavior. I am even thankful to all the respected faculty members, employees, staffs and students who supported me in preparing the report. I would like to express my heartiest thanks to the authority of...

Bibliography: 1. Encyclopædia Britannica Online. 15 November. 2011 Online:http://www.britannica.com/EBchecked/topic/666361/amusement-park. Data collected on 15th November, 2011
2
3. K. A. Marling, ed., Designing Disney 's Theme Parks (1997), viewed on 31stNovember, 2011.
4. J. Adams and E. Perkins, The American Amusement Park Industry (1991), M. Sorkin, ed., Variations on a Theme Park (1992), K. A. Marling, ed., Designing Disney 's Theme Parks (1997), viewed on 31stNovember, 2011.
5. Scott A. Lukas, “The Themed Space: Locating Culture, Nation, and Self,” p. 296, in The Themed Space: Locating Culture, Nation, and Self, ed. Scott A. Lukas (Lanham, MD, Lexington Books, 2007), Viewed on 5thDecember 2011.
6. Amusement parks in Japan,www.asiarooms.com, viewed on 5thDecember , 2011
7
8. T. Y. W. 2005. Information of theme park industry. Database of USA Institute of Economy Research, viewed on 10thDecember, 2011.
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