Jiang

Topics: Geert Hofstede, Cross-cultural communication, Cuba Pages: 12 (3566 words) Published: June 25, 2013
Table of Contents

4 Analysis of Silk Trade in Cuba3
4.1 Cuban culture under Geert Hofstede Cultural Dimensions3
4.1.1 Power Distance4
4.1.2 Individualism versus Collectivism4
4.1.3 Masculinity versus Femininity4
4.1.4 Uncertainty Avoidance4
4.1.5 Long term orientation5
4.2 Cuban culture under Fons Trompenaars Cultural Dimensions5
4.3 Cuban culture under Ednlard T. Hall Cultural Dimensions6
5 Impact of culture on leadership and organization behavior in Cuba6
5.1 Impact of culture on leadership in Cuba6
5.1.1 Impact of Cuban history on leadership7
5.1.2 Impact of Cuban education on leadership8
5.1.3 Impact of Cuban language on leadership8
5.1.4 Impact of Cuban social structure on leadership8
5.1.5 Impact of Cuban religion on leadership9
5.1.6 Impact of Cuban politics on leadership9
5.1.7 Impact of Cuban economic on leadership9
5.2 Impact of culture on organization behavior in Cuba9
5.2.1 Impact of Cuban history on organization behavior9
5.2.2 Impact of Cuban education on organization behavior10
5.2.3 Impact of Cuban language on organization behavior10
5.2.4 Impact of Cuban social structure on organization behavior10
5.2.5 Impact of Cuban religion on organization behavior10
5.2.6 Impact of Cuban politics on organization behavior10
5.2.7 Impact of Cuban economic on organization behavior10
6 Conclusion and Recommendations11
6.1 Leadership styles of cross cultural management in Cuba11
6.2 Communication styles of cross cultural management in Cuba11
6.3 Negotiation skills of cross cultural management in Cuba11
6.4 Management styles and requirements of cross cultural management in Cuba12
6.4.1 Decision-making of cross cultural management in Cuba12
6.4.2 Problem-solving of cross cultural management in Cuba12
6.4.3 Team management of cross cultural management in Cuba13
References14

Report on Cross Cultural Management of Cuba

4 Analysis of Silk Trade in Cuba
To a great extent, the silk trade can be influenced by the culture. Before entering into the Cuban market, the company needs to understand the culture and take into account the local market situation. Cross cultural management models can be used to analyze the cultural characteristics in Cuba, for example Geert Hofstede Cultural Dimensions, Fons Trompenaars Cultural Dimensions, and Ednlard T. Hall Cultural Dimensions. In the following, cross cultural models will be used to conduct an assessment of Cuban cultural background and analyze the impact of Cuban culture on the silk trade.

Fig 1 Location of Cuba

4.1 Cuban culture under Geert Hofstede Cultural Dimensions
Professor Geert Hofstede is an expert in the field of cross cultural management. His study on the cultural dimensions can be used to help define the culture of a country in the world. According to Geert Hofstede Cultural Dimensions, each kind of the culture places different emphasis on five different cultural dimensions, Power Distance (PDI), Individualism versus Collectivism (IDV), Masculinity versus Femininity (MAS), Uncertainty Avoidance (UAI), and Long term orientation (LTO) (Hofstede, 1996).

4.1.1 Power Distance
According to the view of Professor Hofstede, power distance deals with the income inequity in a country (Soares et al., 2007). Cuba scores high in the scale of power distance, which means that the members of this country believes that inequities are usual and accepted by all layers of the society, and the leaders of an organization can have a lot of power. The reason can be found in the long history.

4.1.2 Individualism versus Collectivism
The dimension individualism is the degree of interdependence a society maintains in its members. In simple words, it deals with whether people’s self-image is defined in terms of I or We. It is known that Cuba is a communist country and it is a collectivist culture. Under such political environment, people work together and share everything....

References: Ana Maria Soares, Minoo Farhangmehr, Aviv Shoham (2007) Hofstede 's dimensions of culture in international marketing studies, Journal of Business Research, 60(3), pp.277-284
Ann C
Hall, E.T. (1966). The Hidden Dimension, New York: Doubleday, pp.129-132
Hall, E.T
Rebecca S. Merkin (2006) Uncertainty avoidance and facework: A test of the Hofstede model, International Journal of Intercultural Relations, 30(2), pp.213-228
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