Lodt World of Tambun

Topics: Amusement park Pages: 12 (4239 words) Published: October 7, 2012
1.0 Definition of Theme Park1
2.0 Design and Layout of Lost World of Tambun (LWOT)2 Nature & Objectives2
Land Availability and Space Requirements3
The Community and Environment5
3.0 A Day Trip to LWOT as a Customer6
Cleanliness & Safety6
Food and Beverages, Rental Counter and Gift Shop7
Flow & Service Management8
Attractions in LWOT 8
4.0 Key Front Office Tasks of LWOT9
5.0 Challenges for LWOT11
Safety Standards / Cleanliness11
Service Quality and Human Resource Practice12
Limited Attractions 13
6.0 Suggestions / Recommendations13
Safety Standards / Cleanliness13
Human Resource Management15
Site Planning Level15

According to Pearce (1988, p.80), theme parks are extreme examples of capital intensive, highly developed, user-oriented, man-modified, recreational environments. Theme parks attempt to create an atmosphere of another place and time, usually emphasize one dominant theme around which architecture, landscape, rides, shows, food services, costumed personnel, retailing are orchestrated. In this definition, the concept of themes is crucial to the operation of the parks, with rides, entertainment, and food all used to create several different environments. Examples of types of themes used in contemporary theme parks include history-periods, fairy tails, animals, water, marine and futurism. These themes are used to create and sustain a feeling of life involvement in a setting completely removed from daily experience.

Figure 1The three levels of theme park product
Source: Kotler, 1994

Nature & Objectives
"Time stands still in this Malaya civilization where ancient man hunted, gathered and built their temple. Now amidst the gigantic ruins are the five elements of fun rides and sights. Wet park, amusement park, twin waterfall sandy beach, natural hot springs and the home to a family of big cats. But one thing hasn't changed. The 400 million year old limestone cliffs that surround the park is still as majestic as if frozen in time. The Lost World of Tambun at Sunway City Ipoh, a theme park in a land 400 million years old. Now open to Homo Sapiens." (Lost World of Tambun, 2012) The Lost World of Tambun was constructed by Sunway Group and the theme park is designed with a lot of unique features. It has many different "play area" and this is certainly an added attraction to the popular Sunway Lagoon theme park in Kuala Lumpur. It comprises of five main elements which are the Water Park, Amusement Park, Lost World Hot springs & Spa and Eco-Trek, and all the above mentioned elements are set amidst 400 million year old limestone enclave. It is an immaculate experience and adventure for families and individuals who wish to have a short break away from the city and enjoy the open-air elements. The Lost World of Tambun has elements ranging from man-made shores, hot water springs, theme park rides, and a tiger valley where the tigers wander liberally to jungle trekking, caving and tunnelling activities. Lost World of Tambun later also announced a new attraction, The Lost World Petting Zoo. Covering an area of 80,000 sq ft, a unique petting zoo was created within the natural rainforest, with the background of limestone hills. It is a perfect getaway for recreation for visitors of all ages. The Lost World of Tambun also ensures that unique opportunities are given to appreciate animals from a closer perspective. The Lost World Petting Zoo has been created at a cost of RM6 million in an area of jungle formerly called Monkey Valley,...

References: Figure 1 The three levels of theme park product
Source: Kotler, 1994
Lost World of Tambun (2012), Sunway Group Main Website 2012
Gunn, C.A. (1994), Tourism Planning: Basics, Concepts, Cases, 3rd edition, Taylor and Francis, London.
Kotler, P. (1994), Marketing Management: Analysis, Planning, Implementation and Control, 8th edition, Prentice Hall, Englewood Cliffs.
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