Marketing Analyst and Mba Student

Topics: Management, Cross-cultural communication, Toyota Production System Pages: 4 (466 words) Published: April 13, 2013
Executive Summary

Outline the reports structure, the organisations studied, the key issues according to the group, how the group has demonstrated analysis, what the group has found, and recommendations, lessons, insights as appropriate.

Cultural Characteristics

Outline the characteristics of the different cultures

Cultural Differences

Using academic literature and personal reflection and insights discuss the nature of these cultural differences and the implications of these differences for management within these organisations.

Implications for Management

Using academic literature and personal reflection and insights discuss the nature of these cultural differences and the implications of these differences for management within these organisations.

Lessons and Insights for Managers

On the basis of your research what lessons or insights about culture should managers be aware of?

Appendices

1 Appendix 1 – Cultural Characteristics and Differences

Group research and discussion of cultural characteristics and differences between Google and Toyota resulted in the following: |Cultural Characteristics |Google |Toyota | |Country / Nation |USA |Japan | | | |Conservative | |Innovation |Work hard, play hard |Process | | |Hire smart and determined people |Total quality control | | |Free food |Continuous improvement | | |20% time project rule...

Bibliography: Galvin, N. (2011, October 15). A Constant Search for Answers. The Sydney Morning Herald. Retrieved from http://www.smh.com.au/it-pro/business-it/a-constant-search-for-answers-20111014-1lpf9.html
Google. (n.d.). Google Culture. Retrieved October 17, 2012 from Google: Students website: http://www.google.com/intl/en/jobs/students/lifeatgoogle/culture/
Google. (n.d.). Our Culture. Retrieved October 17, 2012 from Google: Company website: http://www.google.com/about/company/facts/culture/
Freeland, C. (2010, November 19). Google’s culture of yes. Reuters. Retrieved from http://blogs.reuters.com/chrystia-freeland/2010/11/19/googles-culture-of-yes/
Apache Wave. (n.d.) In Wikipedia. Retrieved 17 October, 2012 from http://en.wikipedia.org/wiki/Google_Wave
Batyko, Richard J (2012) The Impact of Corporate Culture on Public Relations in Japan: A Case Study Examining Tokyo Electric Power and Toyota, Public Relations Journal Vol 6 No 3, Retrieved from http://www.prsa.org/Intelligence/PRJournal/Documents/2012Batyko.pdf
Hofstede, Geert (n.d.) Geert Hofstede, Retrieved 17 October 2012 from Geert Hofstede website http://geert-hofstede.com/japan.html
Mehri, Darius (2006), The Darker Side of Lean: An Insiders Perspective on the Realities of the Toyota Production System
A Profile of Toyota’s Culture for Innovation (from copy in drop box)
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