MEAL BOX DELIVERY SERVICE
David Sothie Naysadorai
14 July 2014
Table of Content
1.0 EXECUTIVE SUMMARY
5.0 OVERVIEW OF OPPORTUNITY
7.0 MARKET FEASIBILITY
8.0 INTELLECTUAL PROPERTY
9.0 BUSINESS CONCEPT AND MODEL
10.0 BUSINESS STRATEGY
11.0 MARKETING STRATEGY
12.0 FINANCIAL MODEL
13.0 IMPLEMENTATION PLAN
14.0 STRATEGIC AND OPERATIONAL PLAN
1.0 EXECUTIVE SUMMARY
During the 3rd international Conference on Management (3rd ICM 2013) proceeding, the paper on Consumers preference between fast food restaurant and casual dining restaurant: A conceptual paper by Faridah Ahmad, Hazrina Ghazali and Mohhidin Othman fro Department of Food Service technology, University Putra Malaysia. The following are extractions from the paper:
Malaysian restaurant industries have been growth competitively and continue to grow as demands from consumers increase. This is reflective to the report, fast food sectors sees 10 % growth (Euromoniter International 2012b). The most preferable type of restaurant among consumers during dining out is still questionable. However, according to the Euromonitor International, casual dining restaurants are gaining popularity owing to urbanization of Malaysian where life is getting busier in urban areas where people are opting to dine out or having a meal away from home. Under food attributes, the paper reflects most researchers agree that quality of food is the most important factor in determining customer loyalty and key factor to influence customer satisfaction. Service Quality reflected in the same paper indicated that good quality of service given by staff as the greatest influence of expectation and restaurant selection. They also posited that the service quality has relationship with customer satisfaction and customer loyalty.
To embark on this project, a total of RM 215,300.00 as the initial start-up cost. Funders are from the shareholders of this project who have concurred to the agreement of this project. This exciting project will employ Blue ocean strategy as our framework for business strategy, guerilla marketing strategy, a strong product strategy, a resilient distribution strategy, as well as service delivery standards where the internet will be utilized as the drivers for promotions strategy.
In the 1st year, company projects RM 1,020,000.00 in sales, averaging RM 85,000 per month. The company projects an increase of 30% of sales from Year 1 in the 2nd year, projected sales revenue is RM1, 600,000.00 averaging RM133, 333.00 per month. The projected sales revenue for Year 3 is RM2, 160,000, averaging RM 180,000.00 per month 30% increase.
This enterprise write-up is divided into twelve sections, namely vision, context, opportunity, impact, market feasibility, intellectual property, business concept and business model, business strategy, financial model, implementation plan, strategies and operational plan followed by conclusion.
The group had done some research into this venture and find that the food consumption business in Malaysia as a lucrative and most profitable venture to go into. A famous quote from Arnold Palmer goes like this “The Road to Success is always under construction”. Indeed the success of any entrepreneurship effort will always be a tireless effort of the people involved. In this case of our venture, we have arrived at the critical decision made to pursue meal catering for the busy person, not withstanding these foods and meals catered to the various income groups in the designated environment we target are sustainable and growing.
The vision of this business is:
“To be the leading food delivery service Company providing the convenience to enjoy warm meals with variety in all major cities and townships in Malaysia.” We, the entrepreneurs, have found the needs of the various sectors of the working class adults of...
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