meme

Topics: Culture, Intercultural competence, Cross-cultural communication Pages: 9 (668 words) Published: May 1, 2014
11/22/2010

Intercultural
Communication
Chapter 11
Episodes, Contexts, and 
Intercultural Interactions

Social Episodes in Intercultural
Relationships
• Social Episodes are re-occuring features
of common, everyday communication
events.
• The nature of social episodes
• There are 5 components of social
episodes: Cultural Patterns, Social Roles,
Rules of Interaction, Interaction Scenes,
and Interaction Contexts

Social Episodes in Intercultural
Relationships
• Cultural patterns are the shared judgments
about what the world is, what it should be,
and the widely held expectations about
how people should behave.

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Social Episodes in Intercultural
Relationships
• Social roles are sets of expected behaviors 
that are associated with people in a 
particular position.

Social Episodes in Intercultural
Relationships
• Rules of interaction are not written down, 
nor are they typically shared verbally; 
instead, they operate at the level of 
unwritten, unspoken expectations

Social Episodes in Intercultural
Relationships
• Interaction scenes are made up of the
recurring, repetitive topics that people talk
about in social conversations.

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Social Episodes in Intercultural
Relationships
• Interaction contexts are the settings or
situations within which social episodes
occur.

Contexts for Intercultural
Communication
• The health care context
• The educational context
• The business context

The Health Care Context
• The health care context affects doctors,
nurses, counselors, and health care
workers, as well as patients, families,
communities, and cultural groups.

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The Health Care Context
• The magico-religious or personalistic
approach refers to a belief that health and
illness are closely linked to uncontrollable
supernatural forces.

The Health Care Context
• The holistic approach refers to a belief in
an essential harmonious balance between
a person and nature.

The Health Care Context
• The biomedical approach refers to beliefs 
that a person’s health is controlled by 
biochemical forces.

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The Health Care Context
• Other influences:
– Family and gender roles
– Conversational structures, language, and
nonverbal communication

The Health Care Context
• Intercultural competence in the health care
context
– Health care professionals must assume the
responsibility of assuring intercultural
competence – which requires an
understanding of cultural patterns – in order to
treat people effectively.
– However, an individual may not share the
preferences of his or her cultural group.

The Educational Context
• Culture’s influence on the educational
context
– Role of the teacher

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The Educational Context
• Culture’s influence on the educational
context
– Classroom interactions

The Educational Context
• Culture’s influence on the educational
context
– Families and the educational system

The Educational Context
• Intercultural competence in the
educational context
– Be sensitive to different and sometimes
competing experiences.
– Teachers and school administrators find
challenges in communicating with parents.
– Understand one’s own cultural background.
– The educational context has the potential to
help or harm students and their families.

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The Business Context
• Because the business context is
increasingly intercultural, competent ICC
in our work lives is a critical asset.
• The likelihood of intercultural contact in
business is increased by the availability of
easy, fast, and inexpensive travel and
communication.

The Business Context
• Culture’s influence on the business
context:
– Differences in cultural patterns create widely
dissimilar expectations.
– Specific areas of intercultural business are
associated with 4 variations in individualistic
or collectivistic cultures.

The Business...
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