Principlesofmarketingdisneylandparis 150507065544 Lva1 App6892

Topics: Walt Disney, Marketing, Amusement park Pages: 193 (7790 words) Published: June 8, 2015
Anna Piatnitca
Chloé Artigues
Woojin Kim
Valeriia Kransnyanskaya
Principles of Marketing / Miss. Mo

Class 14 / Year 2013-14

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Table of Contents

Principles of Marketing / Miss. Mo

Valeriia Krasnyanskaya, Woojin Kim, Cholé Artigues, Anna Piatnitca / Class 14 / Year 2013-14

Table of Contents
I.
II.
III.
IV.
V.

Introduction
Analysis
From Segmentation to Positioning
Marketing Mix
Conclusion

Principles of Marketing / Miss. Mo

Valeriia Krasnyanskaya, Woojin Kim, Cholé Artigues, Anna Piatnitca / Class 14 / Year 2013-14

Table of Contents
I.
II.
III.
IV.
V.

Principles of Marketing / Miss. Mo

Introduction
Analysis
From Segmentation to Positioning
Marketing Mix
Conclusion

Valeriia Krasnyanskaya, Woojin Kim, Cholé Artigues, Anna Piatnitca / Class 14 / Year 2013-14

Table of Contents
I.
II.
III.
IV.
V.

Principles of Marketing / Miss. Mo

Introduction
Analysis
From Segmentation to Positioning
Marketing Mix
Conclusion

Valeriia Krasnyanskaya, Woojin Kim, Cholé Artigues, Anna Piatnitca / Class 14 / Year 2013-14

Table of Contents
I.
II.
III.
IV.
V.

Principles of Marketing / Miss. Mo

Introduction
Analysis
From Segmentation to Positioning
Marketing Mix
Conclusion

Valeriia Krasnyanskaya, Woojin Kim, Cholé Artigues, Anna Piatnitca / Class 14 / Year 2013-14

Table of Contents
I.
II.
III.
IV.
V.

Introduction
Analysis
From Segmentation to Positioning
Marketing Mix
Conclusion

1. Biography of Walt Disney
2. History of Disneyland

Principles of Marketing / Miss. Mo

Valeriia Krasnyanskaya, Woojin Kim, Cholé Artigues, Anna Piatnitca / Class 14 / Year 2013-14

Table of Contents
I.
II.
III.
IV.
V.

Principles of Marketing / Miss. Mo

Introduction
Analysis
From Segmentation to Positioning
Marketing Mix
Conclusion

Valeriia Krasnyanskaya, Woojin Kim, Cholé Artigues, Anna Piatnitca / Class 14 / Year 2013-14

Table of Contents
I.
II.
III.
IV.
V.

Principles of Marketing / Miss. Mo

Introduction
Analysis
From Segmentation to Positioning
Marketing Mix
Conclusion

Valeriia Krasnyanskaya, Woojin Kim, Cholé Artigues, Anna Piatnitca / Class 14 / Year 2013-14

Table of Contents
I.
II.
III.
IV.
V.

Principles of Marketing / Miss. Mo

Introduction
Analysis
From Segmentation to Positioning
Marketing Mix
Conclusion

Valeriia Krasnyanskaya, Woojin Kim, Cholé Artigues, Anna Piatnitca / Class 14 / Year 2013-14

Table of Contents
I.
II.
III.
IV.
V.

Introduction
Analysis
From Segmentation to Positioning
Marketing Mix
Conclusion

1.

External Analysis
- Market Analysis
- Environment Analysis
- Analysis of clients & other publics

Principles of Marketing / Miss. Mo

Valeriia Krasnyanskaya, Woojin Kim, Cholé Artigues, Anna Piatnitca / Class 14 / Year 2013-14

Table of Contents
I.
II.
III.
IV.
V.

Principles of Marketing / Miss. Mo

Introduction
Analysis
From Segmentation to Positioning
Marketing Mix
Conclusion

Valeriia Krasnyanskaya, Woojin Kim, Cholé Artigues, Anna Piatnitca / Class 14 / Year 2013-14

Table of Contents
I.
II.
III.
IV.
V.

Introduction
Analysis
From Segmentation to Positioning
Marketing Mix
Conclusion

2. Internal Analysis
- Performance Evolution
- Evolution of Brand Awareness & Brand Image
- Core Competencies

Principles of Marketing / Miss. Mo

Valeriia Krasnyanskaya, Woojin Kim, Cholé Artigues, Anna Piatnitca / Class 14 / Year 2013-14

Table of Contents
I.
II.
III.
IV.
V.

Principles of Marketing / Miss. Mo

Introduction
Analysis
From Segmentation to Positioning
Marketing Mix
Conclusion

Valeriia Krasnyanskaya, Woojin Kim, Cholé Artigues, Anna Piatnitca / Class 14 / Year 2013-14

Table of Contents
I.
II.
III.
IV.
V.

Introduction
Analysis
From Segmentation to Positioning
Marketing Mix
Conclusion

3. SWOT Analysis

Principles of Marketing / Miss. Mo...
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