Proposal to Investigate Ethnocentrism Among New Zealanders: the Investigation Will Focus on Age Influencing Willingness to Communicate Across Cultures

Topics: Cross-cultural communication, Culture, Communication Pages: 4 (842 words) Published: September 6, 2010
PROPOSAL TO INVESTIGATE ETHNOCENTRISM AMONG NEW ZEALANDERS: THE INVESTIGATION WILL FOCUS ON AGE INFLUENCING WILLINGNESS TO COMMUNICATE ACROSS CULTURES

The Aim of this proposal is to describe a plan to investigate the level of ethnocentrism among New Zealanders and whether or how age influences willingness to communicate across cultures by surveying opinions and attitudes of students in the Management School at The University of XXX and managers around the Hamilton area respectively.

Background
Nowadays, the whole world is increasingly turning into a global village. Many countries are becoming the multi-cultural societies and New Zealand is no exception. It is essential for both personal communication and business communication to understand the significance of ethnocentrism and people’s willingness to communicate across cultures

A lot of research has been done on the topic of people’s ethnocentrism and their willingness to communicate across cultures, particularly the comparison between Western and Asian college students. New Zealand, as a multi-cultural country, is lacking of research in terms of people’s ethnocentrism and their willingness to communicate across cultures. However, this kind of research may help finding out the factors affecting people’s sense of ethnocentrism, or hindering the development of people’s willingness to communicate across cultures. Under these circumstances our group will investigate if age influences the level of ethnocentrism among New Zealanders. We will also investigate whether age influences willingness to communicate across cultures, by surveying opinions of college students and managers in New Zealand.

The main advantage of this research for audiences is that our investigation will provide them with useful and valuable information to use when they communicate with others.

Method
The research will use two main methods to collect primary survey information.

In the first method, we will select twenty eight...

References: Butcher, M.M., & Haggard, C. (2009, November). Ethnocentrism and intercultural willingness to communicate: A cross-cultural comparison between Chinese and US college students. Paper presented at the annual meeting of the NCA 95th Annual Convention, Chicago, Illinois. Retrieved July 14, 2010, from http://www.allacademic.com/meta/p368397_index.html
Justen, J. R. (2009). Ethnocentrism, intercultural interaction and U.S. college students’ intercultural communication behaviours: An exploration of relationships (Masters’ thesis). Retrieved from http://trace.tennessee.edu/utk_gradthes/534
Kassing, J. W. (1997). Development of the intercultural willingness to communicate scale. Communication Research Reports, 14(4), 399-407. doi: 10.1080/08824099709388683
Margaret L. Andersen., & Howard. F.T (2006). Sociology: Understanding a Diverse Society. Delaware. ISBN 0534617166. Wadsworth.
Neuliep, J., & McCroskey, J. C. (1997). The development of a U.S. and generalized ethnocentrism scale. Communication Research Reports, 14, 385-398.
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