Research Paper

Topics: Fish, Condiment, Philippine cuisine Pages: 47 (9275 words) Published: September 10, 2013
Marketing Research

Submitted By:

John Michael PermisonBSBA III

Ma. Luisa UmaliBSBA III

Edchelle MagatBSBA IV

Jovil PalañaBSBA III

Rona BocayaBSBA III

Maricris SoliveresBSBA III

Submitted To:

Cyrus Balingit
Marketing Research Professor


Marketing research is the function that links the consumer, customer, and public to the marketer through information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process.

Marketing research specifies the information required to address these issues, designs the methods for collecting information, manages and implements the data collection process, analyzes, and communicates the findings and their implications.

By means of this research we would like to present our marketing products and through the help of research development we will propose the feasibility of our product to the market. Establishing the odds in marketing we will present important facts that represent the feasibility of our product.

In line with this research we will establish a business that will support the means of our needs.

“It ain’t the things we don’t know that gets us in trouble. It’s the things we know that ain’t so.”
--- Artemus Ward


We give thanks to God almighty for giving us the understanding, knowledge and wisdom during the course of our study. Our heartfelt thanks go to the following persons for their valuable contribution in the conduct and completion of this study

We dedicate this dissertation to our family, especially…
To each and every one in our group for their patience and understanding; To our loving parents for instilling the importance of hard work And higher education and for encouragement;
To our classmates may you also be motivated
and encouraged to reach your dreams.

This project would not have been possible without the support of many people. Many thanks to our adviser, Mr. Cyrus Balingit, who read our numerous revisions and helped make some sense of the confusion to ourselves Edchelle Magat, Michael Permison, Name, Name, Name, Name for encouraging ourselves to make this study possible for our own future and knowledge and numerous friends who endured this long process with us, always offering support and love above all, to the Heavenly Father, for His unending love, guidance, and for giving us the knowledge, wisdom, patience and strength all throughout this work.


We the City Fish Group would like to express our gratitude to those who gave us the possibility to complete this research:

* To Mr. Cyrus Balingit our professor, for his great efforts of supervising and leading us to accomplish this fine work.

* To our family who gives strength and support in the times were making this research – their understanding in what we are doing, also for their financial and moral support;

* And most especially, to our Almighty God – for the wisdom he gave us, good health and his guidance for this research.

Thank you very much!


We are creating business opportunity for like us who are independent entrepreneurs to establish ourselves in the dynamic and fast growing restaurant industry. The CITY FISH GROUP proposition is one at the heart of every successful restaurant business offering consumers an outstanding TASTE and a great VALUE for money. There are numerous enterprises involved in fish based on restaurant concepts but, few can match our dedicated philosophy and single minded focus on TASTE, VALUE and PERSONALLY RECREATION of new FILIPINO dishes. At CITY FISH we strive to provide high standards and over top quality products. This has been the key factor in ensuring of our success for the near future. Customer...
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