Six Flags

Topics: Amusement park, Walt Disney, Six Flags Pages: 5 (1196 words) Published: February 21, 2014
Six Flags, Inc
Critical Thinking Group Project

Oct 15, 2012

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Table of contents

Company …………..…………………………………………………. 3 Environment…………………………………………………………3 Competition………………. ………………………………………….4 Recovery strategies...……………………………………………….…5 Current Strategic Decision ….……………………………………….. 5 References …………………………………………………………….9

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Company:
Six Flags, Inc

Environment:
Amusement parks and theme parks are being the term of the entertainment attractions in over the World. The U.S is almost leading this large numbers of theme park by 322 $ million guests in 2003. According to the International Association of Amusement Parks and Attractions (IAAPA) "the amusement park industry’s roots can be traced all the way back to medieval Europe when in approximately 1133 A.D, the monk Rahere, a former jester in the court of Henry I held the first trade fair" (IAAPA). The idea of the amusement parks started in the United State sometimes in end of the 19th century by the electric trolley companies. Also, this idea came to create some events for people during the weekend, which it was the golden period of theme parks. In 1893, it was the first exposition which held in Chicago and it was the event which Ferris wheel as well as the Midway introduced to over the World (2002).

Six Flags. Inc as known is the world’s largest regional theme park company based on the number of its properties; as well it is the 5th most well-liked in terms of attendance. Furthermore, Since the Walt Disney Company beings the first in amusement park operator in the U.S. Six Flags takes the second place with 20 million international visitors in the year. What's more, Six Flags holds39 family oriented theme parks in the U.S, Canada, Mexico, and Europe. The company estimates that nearly two thirds of the American population that lives within 100 miles of one if its parks. According to IAAPA “the properties serve 35 of the 50 largest U.S. metropolitan areas". The company first target is the local markets as the only competitor, Disney land, are a focuses for visitors from the entire world. It also has exclusive rights to theme park usage of Warner Brothers 3

and DC Comics characters in most of North America, South America, and some Europe countries, with many parks featuring such characters, for example, Bugs Bunny, Daffy Duck, Tweety Bird, Yosemite Sam, Batman, and Superman (IAAPA. Sep 2009).

Competition:
The competition and marketing in amusement park industry have been growing up after began consolidate that occur a bigger established smaller parks and family operations. In addition, theme parks in U.S become high commodities and the gaining for theme park properties have been increasing to high record levels. They also have been supported by the government in U.S which was the biggest amount acquisition with U.S. $1.9 billion that paid for the Six Flags Theme Parks Chain by Premier Parks. The Six Flags Company has been raking as the fifth largest amusement park regarding to the annual attendance in the world after Walt Disney, Merlin Entertainment Group in United Kingdom, Universal Studios, and Parques Reunidos in Spain. Also, Six Flags's properties become more available as the result of the consolidated of the U.S industry and it keeps announced every year unique properties to its parks which make operators work harder than before to attract and retain attendees. According to Six Flags Website in Aug 30, 2012 " Six flags properties announced two ground-breaking thrill rides will debut at Six Flags over Georgia and Six Flags White water in 2013". For example, adding new rides, new shows, and new experiences. According to IAAPA " amusement parks were not investing as heavily in magnificent roller coasters; instead in 2000, they were focusing more on family oriented rides and amenities like air-conditioned restrooms and better food". Also, Six flags usually every season surprises its visitors by great deals with lower price like free...

References: IAAPA. (September, 2009). European Amusement and Theme Park Industry: An
Assessment of Economic Impact of Onsite Visitor Spending
Journal Record. Oklahoma-based Six Flags off the sales block. 2005. Oklahoma City, Ok
Levine, Arthur.FlaggingDown Mark Shapiro
Six Flags, Inc. (2006).Six Flags Reports Strong Fourth Quarter and Full Year 2005
Results; Results Driven by Attendance and Spending Growth; New Management
newsArticle_pf&ID=828685&highlight
Six Flags Website.(Aug 30, 2012)
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