SWOT of Hong Kong DisneYland

Topics: Amusement park, Magic Kingdom, Walt Disney Pages: 2 (662 words) Published: November 16, 2013
Strengths:
Honk Kong Disney Theme Park has its incredibly strong brand awareness is its powerful strength. As a child I had willingly been instructed with the brand and can even recognize the distinct calligraphy associated with the brand. It has no surprise because BusinessWeek has ranked Disney as the 8th most recognizable global brand. A recognizable brand such as Disney increases consumer trust and indicates the company’s advanced and successful marketing.

Another reason for Hong Kong Disney Theme Park strength is that they offer customers high quality products,services,and secure and safe recreation facilities.For instance,in theme park, Baby centres provide clean facilities where you can prepare formulas,warm bottles,nurse,or even change diapers. For a small fee, you can also buy some baby products at these location. You will also find changing tables in almost all of the public restrooms in the theme park. Weaknesses:

One of Disney’s weaknesses is their limited target audience. Disney primarily targets to families with younger children. This is especially true with regards to their theme parks. The use of animated characters and a family friendly atmosphere in their global theme park does not exactly appeal to a mature audience. It can be a huge and strong weakness for disney theme park because mature audience actually accounts for a lot of percentage. The other one reason of weakness of disney is that their innovative and creative ideas are required to bring and retain customers, or that their customers are going to feel boring and uninteresting on their repetitive and invariable ideas as time goes away.It will spend a lot of time on innovating and changing and cost enormous fund on construction and restoration as well.Those are the weakness for disney theme park. Opportunities:

With Disney’s incredible annual revenue, they have many opportunities. One opportunity is that they can broaden their international influence. The company has already...
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