Term Paper

Topics: Geert Hofstede, Cross-cultural communication, Sociology Pages: 8 (1881 words) Published: June 25, 2014

The Four Dimensions: 3
Ancient Roots of Culture4
Geert Hofstede Cultural Dimensions5
Indulgence versus Restraint6
Geert Hofstede Scores for BRIC Countries6
Geert Hofstede Scores and Social Media Usage in BRIC Countries7 References8

Hoftede Geert operated in an international environment since 1965. His curiosity as a social psychologist led him to the comparison of nations, first as a travelling international staff member of a multinational (IBM) and later as a visiting professor at an international business school in Switzerland. His 1980 book Culture's Consequences combined his personal experiences with the statistical analysis of two unique data bases. The first and largest comprised answers of matched employee samples from 40 different countries to the same attitude survey questions. The second consisted of answers to some of these same questions by his executive students who came from 15 countries and from a variety of companies and industries. Systematic differences between nations in these two data bases occurred in particular for questions dealing with values. Values, in this case, are "broad preferences for one state of affairs over others", and they are mostly unconscious. The Four Dimensions:

The values that distinguished countries (rather than individuals) from each other grouped themselves statistically into four clusters. They dealt with four anthropological problem areas that different national societies handle differently: ways of coping with inequality, ways of coping with uncertainty, the relationship of the individual with her or his primary group, and the emotional implications of having been born as a girl or as a boy. These became the Hofstede dimensions of  national culture: Power Distance, Uncertainty Avoidance, Individualism versus Collectivism, and Masculinity versus Femininity. Individualism

Individualism on the one side versus its opposite, collectivism, is the degree to which individuals are integrated into groups. On the individualist side we find societies in which the ties between individuals are loose: everyone is expected to look after her/himself and her/his immediate family. On the collectivist side, we find societies in which people from birth onwards are integrated into strong, cohesive in-groups, often extended families (with uncles, aunts and grandparents) which continue protecting them in exchange for unquestioning loyalty. Masculinity

Masculinity versus its opposite, femininity, refers to the distribution of emotional roles between the genders which is another fundamental issue for any society to which a range of solutions are found. The IBM studies revealed that (a) women's values differ less among societies than men's values; (b) men's values from one country to another contain a dimension from very assertive and competitive and maximally different from women's values on the one side, to modest and caring and similar to women's values on the other. The assertive pole has been called masculine and the modest, caring pole feminine. The women in feminine countries have the same modest, caring values as the men; in the masculine countries they are more assertive and  more competitive, but not as much as the men, so that these countries show a gap between men's values and women's values. Dimension scores are relative:

The country scores on these dimensions are relative - societies are compared to other societies. These relative scores have been proven to be quite stable over decades. The forces that cause cultures to shift tend to be global or continent-wide - they affect many countries at the same time, so that if their cultures shift, they shift together, and their relative positions remain the same.

Scores Around The World:
Power distance scores are high for Latin, Asian and African countries and smaller for Anglo and...

References: http://blogs.commons.georgetown.edu/isdyahoofellow/using-geert-hofstede-cultural-dimensions-to-study-social-media-usage-in-bric-countries/
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