The Removal of the Invisible Ethnocentric Barrier

Topics: Culture, Globalization, Cross-cultural communication Pages: 5 (2781 words) Published: November 6, 2014

The Removal of the Invisible Ethnocentric Barrier

Table of Contents
Introduction……………………………………………………………………………....3 Literature Review………………………………………………………………………..4 Methodology……………………………………………,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,…..5 Results…………………………………………………………,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,…...7 Discussion………………………………………………………………..…………….....9 Conclusion……………………………………………………………………….……...13 Reference List…………………………………………………………………………...15

A. Introduction
Globalization has impacted the post-modern era drastically introducing an irreversible era of vanishing borders and technological expansion, governments from developed and developing nations, MNE’s, and MNC’s are simultaneously pushing for an internationally driven free market; facilitated by unhindered supply & demand along with libertarian trade principles. This has opened new doorways and opportunities unfathomable just decades before; organizational cultures, workforce structure, and business entrepreneurial motivations are entering undiscovered territory. Dramatic advances in communications technology; the Internet, smartphones, and wireless technology; has greatly contributed to this. Government policy in many of the developed countries are allowing and looking favorably at diversifying their population pool which then trickles down into labor availability. Many developing nations themselves are entering higher spheres of influence; hence the formation of the G20. This simply reinforces the fact that growing economies are attracting diverse ethnicities and are becoming lenient with their administrative foreign policies. In theory, these integrative global economic, social, and political changes sound as though humanity is unifying in a way never seen in history. Things in theory however, are not always practical and applicable to the day to day practices needed to achieve a diverse and unified global environment. This leads to the idea of intercultural communication; a crucial and key ingredient needed to sufficiently oil the machine of globalization through international business and workplace integration. Examining the International aspect of business and intercultural communication, presented will be through the use of case study examinations that will provide information highlighting five distinct target areas; 1) Intercultural communication growth amongst students in short term abroad programs 2) Working internationally 3) Intercultural negotiations 4) Developing cultural intelligence and intercultural sensitivity & 5) Overcoming ethnocentrism. These areas of study signify issues with, developing patterns of, and potential opportunities bettering intercultural communication in business. The major issues of concern are language and cultural barriers, and the underlying pattern seems to indicate that international companies stall at the DMIS Model’s Ethnorelative Integration Stage. Ethnocentric approaches in conducting international business and intercultural communication are seemingly obsolete; competitive advantage is compromised. However, MNC’s and MNE’s are pursuing a Polycentric approach more readily, though a Geocentric strategy is ideal; it is an area in intercultural communication that is underdeveloped and potentially great opportunities can arise for companies willing to develop the means to seize its integrative nature. B.Literature Review

International business ventures will come across diverse markets just as they will a diverse workforce. Ethnocentric strategies at intercultural communication will undoubtedly be futile when breaking into frontier markets, but this does not mean discriminatory and/or ethnic bias will cease to exist. The workplace can be filled with subtle and concealed prejudices and biases; standards, communication methods; non-verbal cues, body language, humor, organizational structure, and corporate belief systems are capable of bringing home country bias and attitude. Ethnocentric organizational...
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