Theme park tourism in Hong Kong

Topics: Amusement park, Magic Kingdom, Tourism Pages: 17 (5219 words) Published: March 3, 2005
Research proposal

Theme park tourism in Hong Kong

'Evaluate the development, expectation and prospective of locals and tourists, and the effectiveness of theme park tourism in Hong Kong'

Content

Abstract..............................................................................p. 2

Introduction..........................................................................p.2-4

Background..........................................................................p.4-5

Literature Review..................................................................p.5-17

Methodology........................................................................p.18-22

Conclusion...........................................................................p.22

Outline...............................................................................p.23

Bibliography........................................................................p.24-25

I: Abstract

Tourism is one of the most important income sources for Hong Kong. The Government wants to develop Hong Kong as a major tourism destination in the world. Under this situation, amusement park is becoming more and more important here. At this moment Hong Kong only have one large-scale theme park- Ocean Park, but in next year Hong Kong Disneyland will be opened. Government predicts HKDL will attract a lot of tourists from all over the world, especially from Mainland China. So it wants to develop and encourage theme park tourism in Hong Kong.

II: Introduction

Tourism is going to be one of the most important income sources of Hong Kong. In the recent years, Hong Kong Government encourages the development of tourism strongly. For examples, like Government encourages the mainlanders to visit HK as a free walker, develop Lantau Island to be a multi- function tourism spots and to organize a numerous of special events. It hopes the 'smile industry' can be the main pillar of Hong Kong economy. Under this situation, Theme park tourism becomes one of the core items that Government wants to develop and encourage. Therefore, in 1999, HK government decided to cooperate with an international famous theme park company- Disneyland (DL) to build the fifth DL theme park in the world. They hope this project can boost HK tourism to the peak and can make HK to be the most attractive tourism destination.

Therefore, my final thesis topic is 'Evaluate the development, expectation and prospective of locals and tourists, and the effectiveness of theme park tourism in Hong Kong'. In my first part, I will focus on the characteristic, strength and special features of amusement parks tourism in Hong Kong and I will make a comparison between Ocean Park and Disneyland. For examples, like the facilities, attractions, transportation, accommodation, marketing strategy, management skills, the role of HK Government and culture of the theme park. The main part of my research is to evaluate the attractiveness of the theme park to the overseas and local tourists, what age groups are more interested in this kind of tourism, what type of tourist theme park can attract more, what kind of attractions in the theme park can attract them to visit the most, what is their expectation, prospective and opinion to the Ocean Park. Together what is their expectation and prospective of Hong Kong Disneyland. My main study area is Ocean Park and I will make some comparison with HKDL.

In fact the study of Hong Kong tourism is not very popular. There are not many scholars had done this before. Therefore, one of my limitations is difficult to find the relevance literatures and journals about Hong Kong theme park tourism. Together, HKDL is not opened yet also is my limitation to get the first hand resources. Due to this reason, I will base on the government issues, statistic data and articles of amusement park magazine and the theme park study of other countries. Together I will do some field studies, personal interview...

Bibliography: 5. John Philip Jones International Advertising Realities and Myths Sage Publications LTD. 2000
6
11. Gary Oddou and Mark Mendenhall Cases in international Organizational Behavior Blackwell Publishers Ltd. 1998
12
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