Types Non-Verbal Communication in International Marketing

Topics: Intercultural competence, Culture, Business ethics Pages: 7 (1549 words) Published: March 31, 2012
University of International Business and Economics

Intercultural Business Communication

Instructor: [Dou Weilin]

I.Course Description
This course is an introductory to intercultural communication theory and its practical principles in Chinese business context. Lectures in this course will touch upon the following topics: cultural values and thought patterns; face value and relations; cultural influence on verbal and nonverbal communication; intercultural business negotiation; intercultural business writing, intercultural business etiquette and protocol, intercultural marketing and advertising, intercultural business ethics, intercultural business competence, etc. The course is integrative in approach and is given in English. II.Course Goals and Outcomes

Course Goals:
The purpose of the course is to help students increase their cultural awareness and sensitivity by providing them with a basic framework they can use to identify and analyze cultural differences in business communication. It also intends to help students develop effective strategies in dealing with potential conflicts and improve their intercultural business communicative competence.

1.Learning Outcomes
By the end of the course, students should be able to
Define key terms in the study of intercultural communication, Understand the importance and complexity involved in learning intercultural business communication, Distinguish differences between traditional Chinese values and western ones, Be aware of cultural influence on communication verbally and nonverbally, and Apply basic theories into business practices especially in Chinese context. Specific learning objectives for each chapter

Lecture 1 Introduction to Intercultural Communication

Define intercultural communication and intercultural business communication. Understand the importance of intercultural business communication. Describe briefly the development of intercultural communication study and its application. Be aware of the complexity in learning intercultural business communication.

Lecture 2 Basic Communication Theory
Understand the basics of communication
Distinguish types of communication
Define the term of communication
Identify the components of communication
Explain the process and models of communication
Describe the characteristics of communication
Understand the role of communication in business

Lecture 3 The nature of Culture
Define the term of culture
Identify the ingredients and functions of culture
Describe the characteristics of culture
By aware of cultural differences

Lecture 4 Cultural Values
Define the term of value.
Understand that values form the core of culture.
Be aware of the basic values of our own and of other cultures Appreciate how cultural differences in work related values shape behavior

Lecture 5 Verbal Communication
See how language and culture are closely linked.
Understand how culture influences verbal communication at lexical, pragmatic, discourse and stylistic levels, especially distinguish denotational and connotational meanings of words, linear and nonlinear language, deductive and inductive patterns, and different pragmatic rules used in various speech acts.

Lecture 6 Non-verbal Communication
Understand what non-verbal communication is and what function it serves. Specify the similarities and differences between verbal and nonverbal communication. Describe cultural rules governing body language, which includes posture, gesture, eye contact, facial expressions, body touch and smell. Understand how paralanguage affect successful messages in intercultural encounters. Appreciate how attitudes toward time, use of space and silence convey nonverbal messages in intercultural encounters. Gain an awareness that successful intercultural communication depends not only on what you say and the manner in which we say it, but also on the behavior we...
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