West Indies Yacht Club Case Executive Summary

Topics: Geert Hofstede, Cross-cultural communication, Expatriate Pages: 2 (646 words) Published: November 12, 2013
The West Indies Yacht Club Resort (WIYCR) is encountering 4 main problems which includes high expatriate turnover rate, increasing guest complaints, increasing tension between locals and expatriates and low employee motivation. Most of these problems relate to cross cultural conflicts and usage of various management styles. These problems can be well explained by Hofstede's cultural dimensions theory. This summary intends to target the growing concerns of Human Resources using Hofstede’s cultural dimensions theory. Hofstede’s Theory consists of 6 dimensions which are used to analyze cultural difference. They mainly explain key cross-cultural differences and how they affect communication. Power Distance and Uncertainty avoidance are 2 of the dimensions. One key concern of the company is conflicts between the locals and the expatriates. There is a noticeable gap between the two groups and is growing. The locals and expats come from different cultural backgrounds and they may have different values from what they nurture. This builds up their moral compass which confines them to think in a certain perspective. These values may contradict to each other’s which then lead to conflicts. As seen in the case of Steve Lucas, the Food and Beverage Director, who is seen to have conflicts with the local staff due to different working styles. Lucas wants things to be certain so he knows what to expect. Thus he adopts an autocratic style of management. Whereas the local staff is used to the unscheduled way where most things are uncertain until time comes. These differences in the working styles lead to conflicts. From the Hofstede’s theory’s perspective, Lucas has high uncertainty avoidance which refers to his attempts to reduce uncertainty. Lucas usually hovers over his staff to make sure all ingredients have been measured before added. He wants to avoid any anxiety caused by inaccurate quantity of ingredients added. Another concern is the high expatriate turnover rate. The...
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