West Indies Yacht Club Resort: When Cultures Collide

Topics: Geert Hofstede, Management, Cross-cultural communication Pages: 2 (339 words) Published: October 15, 2010
MGMT Case Study
West Indies Yacht Club Resort: When Cultures Collide

Task 1

Problem| Causes| Remedial Measures|
High expatriate turnover| * Cultural shock: poor communication with the local staff; money not as the motivator for the local * High workload low job satisfaction, e.g. writing memo instead of demonstration in the US * Government’s regulation: not fire the local staff, restricted no. of work permits for expatriate| * Better communication * Personality fit (high in openness and low in neuroticism)| Rising number of guest complaints / decreases in the motivation of level of local employees| * Bonus based on seniority, not performance * Different communication style: memo vs. demonstration (illiteracy) * Different management style: distance between managers and staff; want managers that will ‘get their hand dirty’| * ∵ No motivation in self-actualization (1) Use demonstration to give them instruction (top-down) (2) No participative management| Tension between expatriate and local staff| * Lack mutual understanding: (1) the US: need for achievement and power (2) BVI: need for affiliation [due to collectivism and high power distance] * Different role perception (e.g. marketing and special promotions)| * Johari windows: increase the ‘open area’ by: * Cross-cultural training * Job rotation (may not work, high certainty avoidance) * Cultural change: ‘cultural training’ to increase the adaptability of expatriates|

Task 2
| US| BVI| Examples|
Individualism / Collectivism| I| C| Not want to get promoted: afraid of having less time with friends| Power distance| L| H| |
Uncertainty avoidance| L| H| Avoid risks and only take orders and instructions from the expatriates| Achievement nurturing| L| H| The consultant said they could earn one hundred tips do not want to sacrifice friends|

Task 3
Short-term| 1. ‘Management by walking around’ (MBWA): use...
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