Hotel Essays & Research Papers

Tourism Management 21 (2000) 363}377 An importance-performance analysis of hotel selection factors in the Hong Kong hotel industry: a comparison of business and leisure travellers Raymond K.S. Chu, Tat Choi* Department of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hung Hom, Kowloon, Hong Kong Special Administrative Region, People's Republic of China Received 16 December 1998; accepted 3 February 1999 Abstract Using an Importance}Performance Analysis (IPA), this...

Proposal Title: Hotel Reservation System i. Problem Statement  Hotels have been around for a very long time, using various methods of keeping records. Historically, hotels have kept paper records in filing cabinets. However, hotels are much larger now with many customers to keep track of with regard to types of accommodations, whether low budget, luxury, or somewhere in between, as well as smoking or non-smoking preferences. Keeping track of large customer bases and all their...

Organizational Resources In the case study, it illustrates different kind of organizational resource, including human resources, financial resources, physical resources, general organizational resources, and organizational knowledge and learning. Human Resources Shangri-La invests heavily in training in the past. It puts a lot of resource to modest in their performances and provides the best services to customers with kind attitude. Its training programmers emphasize service attitudes,...

Best Western Plus Antel Hotel Vs Holiday Inn Best Western Plus Antel Hotel has a full-service spa, an outdoor pool, and an indoor pool. Complimentary wireless Internet access is available in public areas. Business amenities at this 3-star property include a business center, a meeting/conference room, and limo/town car service. This family-friendly hotel offers a poolside bar. The staff can provide concierge services, wedding services, and event catering. Additional amenities include a...

A HOTEL PRACTICUM REPORT ON IVORY HOTEL AND SUITES Buntun Highway, Tuguegarao City, Cagayan, Philippines April 23, 2013 to May 18, 2013 In partial fulfillment of the requirements for the course HIM 71 Hotel Practicum (OJT) For the degree in Bachelor of Science in Hospitality Industry Management COLLEGE OF HOSPITALITY INDUSTRY MANAGEMENT Cagayan State University Andrews Campus, Tuguegarao City SUBMITTED TO: CRISTINA S. SORIANO SUBMITTED BY: ANDREA S. LACAMBRA...

Increased Occupancy via our industry tested HotelResLink Booking Engine. Unprecedented control over rates, inventory via our 100% web-based platform. In short: We make it simple to accept online bookings from your website. INCREASE CONVERSIONS Built on more than a decade of experience booking rooms, HotelResLink can Increase Occupancy while saving you time and money. PEACE OF MIND Easy to use, flexible tools designed to help you sell more rooms from your website. You remain in full control...

rds: Our role in this project is to refurbish the Hotel des arts. Pre-Feasibility Report on Five Star Hotels - Research and Markets www.researchandmarkets.com/reports/.../prefeasibility_report_on_fiv... € 900.00 to € 2,700.00 The Project Concept has been worked out for a 155-room five-star hotel which will be set up in Bengaluru. This report is structured into four chapters—Project ... Bsc Hotel Management 3rd Year Project www.scribd.com › Research › ScienceAug 6, 2009 – Bsc Hotel...

A hotel is an establishment that provides lodging paid on a short-term basis. The provision of basic accommodation, in times past, consisting only of a room with a bed, a cupboard, a small table and a washstand has largely been replaced by rooms with modern facilities, including en-suite bathrooms and air conditioning or climate control. Additional common features found in hotel rooms are a telephone, an alarm clock, a television, a safe, a mini-barwith snack foods and drinks, and facilities...

Cornell Hospitality Quarterly http://cqx.sagepub.com/ Hotel Guests' Responses to Service Recovery: How Loyalty Influences Guest Behavior Pablo Zoghbi-Manrique-de-Lara, Miguel A. Suárez-Acosta and Teresa Aguiar-Quintana Cornell Hospitality Quarterly published online 28 November 2013 DOI: 10.1177/1938965513513348 The online version of this article can be found at: http://cqx.sagepub.com/content/early/2013/11/27/1938965513513348 A more recent version of this article was published on - Mar...

2. Identify and explain the opportunities and threats faced by the segment in each company. Threats Bargaining power of consumers Bargaining power of suppliers Threat of substitutes ( Backpacker Hostel, find onlne to stay at peoples room) /intense rivalry of competitors threat of new entrance Opportunities Go abroad to target another consumer base create more branding Collaborate with travel agencies Global Premium Hotels Ltd (Economy to Mid-Tier Hotels A.K.A Budget...

Hotel is an establishment that provides lodging and usually meals and other services for travelers and there paying guests. It provides paid lodging, usually on a short-term basis. Hotels often provide a number of additional guest services such as a restaurant, laundry, a swimming pool or childcare. Some hotels have conference services and meeting rooms and encourage groups to hold conventions, functions and meetings at their location. A hotel may be called as an establishment where primary...

Hyatt Hotel and Casino Manila is a 5 star, deluxe landmark hotel overlooking Manila Bay which is situated at the Malate district on the corner of Pedro Gil, M.H. del Pilar and Mabini Streets. This mixed-use complex occupies 94,000 sq m and includes a hotel, a casino and residences. Situated in a 32-storey tower with a nine-storey podium, the hotel houses 378 stylish guestrooms, including 113 executive floor rooms, 61 suites and five Presidential Suites; three innovative restaurants and bar; and...

Hotel Front Office – Medium Size Hotel Kyle Beers HTT250 August 15, 2010 Prof. Israel Johnson Hotel Front Office – Medium Size Hotel How is the front office important to a hotel? The front office of any sized hotel is the brain of the operation. The front office concludes of employees and departments that make the hotel functional. Front office employees, such as front desk employees, make reservations via phone, check-in/check-out guests, address all guest questions, and suggest activities...

1 Contents 1.0 Introduction ..................................................................................................................................... 6 1.1 2.0 2.1 2.1.1 2.1.2 2.1.3 2.1.4 2.1.5 2.2 2.2.1 2.2.2 2.2.3 2.2.4 2.2.5 2.3 2.3.1 2.3.1.1 2.3.1.2 2.3.1.3 2.3.1.4 3.0 3.1 3.2 3.3 3.3.1 3.3.2 4.0 4.1 2 Overview of the Company ............................................................................................... 7 Situational Analysis...

Strategic Management Case Analysis Introduction “It has been, and continues to be, our responsibility to fill the earth with the light and warmth of hospitality.”1 This is the stated philosophy of the luxury hotel company that Conrad Hilton, the founder of Hilton Hotels, used to extend his desire for his company to offer customers a kind, hospitable, and luxury setting. Conrad started the hotel chain by purchasing a single 40- room hotel from Cisco, Texas in 1919. Since then the...

I. The Problem and Its Setting 1.1Introduction Around the world, Hotels have become a major business venture, even here in the Philippines where tourism is booming. Businessmen and other conglomerates take advantage of the fact that tourists, travelers, visitors, or even bagpackers need a place to stay for the night. And what better way to entice them than to offer them premium quality services, air-continioned rooms, world class cuisine, a soft bed, and of course internet connection. But...

Co Exhibit A HOTEL CONTINENTAL INCOME STATEMENT For the Years 1987-1988 Revenues 1987 1988 Rooms P 1,969,722.18 P 2,515,575.96 Food P 4,843,486.42 P 5,426,843.98 Beverage P 637,862.39 P 684,983.02 Laundry P 23,070.24 P 29,175.00 Telephone P 147,417.16 P 175,163.14 Swimming Pool P 156,718.28 P 182,718.45 Other Income P 660,336.83 P 842,985.15 Total Revenue...

Hotel may frequently outsouring laundry department, housekeeping department, and spa services. For laundry department. The good thing is hotel would save lots of money when considering outsourcing in terms of space, machinery, detergents, electricity and water. Moreover, hotel would save on maintenance, and repairs of machinery, no ironing etc... and most of all laundry staff salaries. On the other hand, hotel could lose some items on the way to the laundry services provider and back to the...

Sheraton in the Park Executive Summary One of the most noticed hospitality service providers is known by the name of SHERATON with an absolute commitment to customer satisfaction, this five star hotel is a great destination as a accommodation service provider, owned by Starwood Hotels and Resorts chain, every guest notice the innovative designs and marketing procedures that Starwood Hotels and Resorts does, but the most important and to complement all others efforts and that customer will...

TO CHANGE OR NOT TO CHANGE: A CASE STUDY AT THE FRONT DESK | Morgan Black has been described by the corporate office as the Miracle Worker because of the troubled properties that were turned | |around under Morgan’s leadership. It is hoped the story at the Coug Inn will have the same happy ending; however, the Coug Inn is in a | |remote location, hundreds of miles from any other corporate properties. The Coug Inn is a 150-room full-service |...

Background of Study for Online Hotel Reservation System Chapter 1 : Project Overview Background of the Study The existence of many sophisticated computer systems and various innovations that we find in this Information Age justifies the age old saying that necessity is the mother of all inventions. The need to share information in a so called ‘global network’ and man’s desire to communicate from long distances called for the birth of the World Wide Web (formerly known as ARPANET). With the...

SOGO HOTEL MISSION To operate growing chain of lodging facilities profitably throughout the country exceeding the expectations the earning loyalty of guest through excellent accommodation and superior service and we do it as a team. VISSION We lead dominate the lodging industry in the Philippines. HISTORY Hotel Sogo was originated by two capitalist-proficient that was clustered in 1992. The individuals are pro-hotel businessman practiced in motel chain as supervisor in over 20 years and a...

“SYSTEM ANALYSIS & DESIGN” “TOURIST GUIDE & RESERVATION SYSTEM” Prepared By: Sheilamy Zen Ragunton Mary Joy Alaba Jemar Corona TABLE OF CONTENTS Chapter 1 1.0 INTRODUCTION -- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 3 1.1 STATEMENT OF THE PROBLEM - - - - - - - - - - - - - - - - - - - - - 5 1.2 STATEMENT OF GOALS/OBJECTIVES - - - - - - - - - - - - - - - - - 7 1.3 SIGNIFICANCE OF THE STUDY/PROJECT RATIONALE - - - -...

I. Applying TQM in Hospitality industry The hospitality industry has strong market competition; therefore, customer satisfaction and retaining loyalty will be crucial for a hotel’s success. The concept of quality management in hospitality industry is very important. The hospitality industry is one of the most important industries in the world that has been growing at unprecedented rate owing to the increased rate of globalization. The increased activities in tourism industry and...

By Franko Ference Hotel ratings are often used to classify hotels according to their quality. The development of the concept of hotel rating and its associated definitions display strong parallels. From the initial purpose of informing travellers on basic facilities that can be expected, the objectives of hotel rating has expanded into a focus on the hotel experience as a whole. Today the terms 'grading', 'rating', and 'classification' are used to generally refer to the same concept, that is to...

Hotel industry is a place often times visited by travelers and with a large number of population who love to rest and relax by lodging, taking reception in parties, anniversaries celebration, birthday, weeding, business meetings and seminars for they are looking for a nice and convenient location where they can hold the event By this hotels are mushrooming in the City. Hotel is first being establish in 1850's the first hotel build in the Philippines name Hotel Del Oriente in Binondo Manila. the...

Running head: CONTINUAL IMPROVEMENT American Intercontinental University MGT 656 – Dr. Rich Bergstrom October 14, 2012 Abstract The Hotel Escargo has asked for a summary of the observations found for improvement. In this report the hotel needs will be summarized and a job design and measurement strategy for ensuring improvement will be proposed. Introduction The Hotel Escargo has many services that need improving such as check-in and check-out service,...

Themed hotel has almost fifty years history.Since the first themed hotel was established in California by MadonnaInn in 1958,it has been developed into on of the most typical theme hotels in America. Themed hotels can satisfy customer’s spiritual and emotional needs,it has been introduced in China in 2001.During the following ten years many history related themed hotels have emerged.In HaiNan hotels have become more and more competitive due to the lack in diversity.This dissertation selects...

Forecast of Revenue and Expense Besides Supply and Demand analysis which provides a general concept of measuring performance in the market share, revenues and expenses forecast gives the investors the overview of the future cash flow which reflects the return as the crucial metrics of the investment, helping investor to make a good decision. According to the proposal plan, the proposed hotel located in 22nd street will have following facilities: 238 hotel rooms, 53 off-street parking spaces...

TRADE PROJECT PROJECT TITLE: HOTEL MANAGEMENT SYSTEM. A CASE STUDY OF TRAVELLER’S HOTEL. PRESENTED BY: COLLETAH NZILANI MWATU INDEX NO: PAPER CODE: PAPER NAME: TRADE PROJECT COURSE NAME: DIPLOMA IN INFORMATION TECHNOLOGY CENTER: SOUTH EASTERN UNIVERSITY COLLEGE PRESENTED TO: KENYA NATIONAL EXAMINATION COUNCIL FOR PARTIAL FULFILMENT IN THE AWARD OF DIPLOMA IN...

The Portman Hotel Company is facing some serious issues after its first year of operations: The personal valet's (PV's) morale is down. 50% quit their job since the hotel opened. Many PVs are not performing up to expectancy. The guests are starting to see mistakes. This gives rise to ask what the causes for the problems Portman is experiencing are. I see the job design as the main cause for the unsatisfactory performance of the PVs. Following Robert Simon's article "Designing High-Performance...

I. Statement of Scope and Objectives A. Introduction Technological innovation cause changes in the way people live. They have made lives of people easier, more comfortable and convenient and even hoteliers and services oriented companies find ways how to satisfy their customers, But how these hoteliers manage their transaction with fast and more convenient way. The Columban College Hotel & Resort is founded Dr. Susan P. Alegoria, the Dean of the College of Business Administration, with...

PERSONNEL: DUTIES, FUNCTIONS AND RESPONSIBILITIES HOTEL DIRECTOR The Hotel Director is responsible for all hotel departments onboard and supervises all "hotel" department heads to ensure company standards and procedures are being upheld, in an effort to maximize guest service and satisfaction. The Hotel Director oversees crew morale onboard and allocates crew cabins. They are directly involved in the maximization of onboard revenues and will monitor and control expenses and requisitions...

Housekeeper Training Brochure - Outside pages 3.515 3.515 3.68 3.68 Advanced Hotel Housekeeping Advanced Hotel Housekeeping is intended to augment the skills of individuals who are already working as Housekeeping Supervisors or Coordinators. Class #8 Supervisor & Executive Housekeeper Issues This advanced class focuses on creating strong housekeeping teams through the hiring process to training and integration within the department. Supervisors and managers are taught how to motivate their...

W Hotels W Hotels is Starwood's luxury lifestyle / boutique hotel brand. Marketed towards a younger general crowd, the hotel brand was launched in 1998 with its first property, W New York, opening at 541 Lexington Avenue. The brand has since expanded internationally with properties opening first in Mexico City, Seoul, and Istanbul. The brand's first resort property is W Maldives Retreat & Spa. The group has now 52 hotels all over the world, also in countries like Taiwan or Chili. In...

Hotel Security HTT/ 200 September 19, 2010 Patti Thomas Hotel Security When the physical safeties of hotel guest are concerned, the areas that come to mind are the indicial rooms, parking garages and elevators. Since the events of 911, the industry has elevated its goal for safety. There are other security issues important in a hotel, with regard to protecting a guest, maybe surveillance and security staff. Having trained individuals to be on high alert at all times while guests...

 Contents Introduction Budgeting The Three Periods Forecasting Suggestions Technological advances in the Hospitality Industry Conclusion References Introduction The Newtown Central Hotel runs a 100 bedroom three star city centre hotel part of a global chain. The present report purpose is to evaluate the implementation of a range of strategies in order to achieve profitable room sales, looking at the past 3 period’s figures and using group results from the first assignment (yield...

CUSTOMER SATISFACTION, CUSTOMER LOYALTY & THE IMPACTS OF SERVICE QUALITY IN HOTEL SERVICE: THE CASE OF THREE STAR HOTELS IN DA NANG VIETNAM *** ABSTRACT Nowadays, “service quality” is mentioned a lot when hoteliers and marketers discuss about how to improve a hotel’s competition capabilities. Many researchers figure out that customer use five dimensions to judge service quality of a hotel – tangibles, reliability, responsiveness, assurance, empathy. The gap between expected and perceived...

INDEX 1. INTRODUCTION………………………………………………………………2-4 2.1. SPACE OF RELAX………………………………………………….…4-7 2.2. MEDITERRANEAN TASTE……………………………………..……8-9 2.3. SPA &FITNESS………………………………………………………10-12 2.4. BUSINESS AREA……………………………………………...….……..13 2. ANALYSIS OF THE TOURISM MARKET…………………..………..14-18 3.5. GENERAL ENVIRONMENT…………………………………….18-19 3.6. MICRO-ENVIRONMENT/COMPETITORS…………………….20-23 3.7. MACRO-ENVIRONMENT……………………………….……….….23 3.8. SWOT...

The Leela Palaces, Hotels and Resorts is an Indian luxury hospitality group founded in 1986 by Captain C. P. Krishnan Nair, who named it after his wife. Currently The Leela, as it is commonly referred to, is a group of seven luxury palaces and hotels, located in Mumbai, Goa, Bangalore, Kovalam, Gurgaon, Udaipur and New Delhi. The group has plans to open new hotels in Chennai (2012 - September) and later in Coimbatore and Agra, Lake Ashtamudi (Kollam, Kerala) and Jaipur. Born in an...

 A terrible holiday Last week I went to Paris and Rome with my wife. These places are my dream travel places since 6 years old. I always image that if I can go to Paris to take lots of beautiful photo and eat fresh see food also visit Paris Tower one day. And now, my dream came true. However, this trip was terrible and destroys the good image of Paris and Rome in my mind. When the first day to fly to Paris, the travel agency was planning to buy the plane...

1. How many staff do you have in the room reservation department ? 2 Reservation Agents and 1 Manager. 2. Who is in charge of the current system ? The Reservation Manager. 3. Who queries a booking procedure ? An auditor or Quality Manager normally queries about the booking procedure. 4. How does the staff know about the room status ? They get the information from the Rooms Manager. The rooms will be checked physically and communicated to the Reservation Department....

Marketing analysis for Shangri la Hotels and Resorts A Shangri-la hotels and Resorts is founded in 1971 which is the first deluxe hotel in Singapore by the Malaysian-Chinese tycoon Robert Kuok. The name was inspired by British author James Hilton’s novel “Lost Horizon”. The meaning of Shangri-la is ethnic youth, peace and tranquility. Shangri-la hotels and Resorts is the first enter to a Chinese hotel market as a foreign investor and built its headquarters in Hong-Kong. From 1982 to 2002 the...

Jason Stratum known as my glump name, returning late at night from my business trip to my abode as abruptly my car breaks, with the bungle of its breaks which were already at stake since the cars folktale. “Grunts” I stretched my muscles and hummed in an impeccable tone “I am not buying this one on me, it’s all my wives botch for not getting it furbished up even though I told her I wouldn’t be having enough time to do it by myself because of the strenuous demand from my superiors”....

 Table of Contents Chapter 1: Going Green 3 Chapter 2: What to do? 4 Chapter 3: Advantages 5 Chapter 4: Disadvantages 6 Conclusion: 6 Bibliography: 7 Chapter 1: Going Green Environmental concerns for how, “green” hotels are increasing more day by day. These concerns are in many ways beneficial for hospitality establishments, if they follow them mainly because they save resources and expenses....

Royal Hotel The Royal Hotel faces issues typical of any hotel. Customer service and aesthetics are the cornerstones the hospitality business and if they are lacking in anyway, patrons will find other hotels that better suit their needs. The Royal Hotel GM sees the recent events as unacceptable and is attempting to correct the problems and ensure they do not lose customers to competitors by hiring the firm that Blake works for. Blake will attempt to solve the problems of the hotel by...

ACKNOWLEDGEMENT The success and final outcome of this project required a lot of guidance and assistance from many people and I am extremely fortunate to have got this all along the completion of my project work. Whatever I have done is only due to such guidance and assistance and I would not forget to thank them. I would like to express my special thanks of gratitude to Mr. Surya Kiran SHhrestha who gave me the golden opportunity to do this wonderful project on Hotel Internship which...

Hotel Grand Borneo, Kota Kinabalu Grand Borneo Hotel is located in 1Borneo Hypermall, Sabah’s largest shopping mall. The stylish accommodation offers a grand indoor pool, 2 dining options and modern rooms with free internet. Hotel Grand Borneo is a 25-minute drive from Kota Kinabalu International Airport. It is 7 km from Kota Kinabalu City Centre. The spacious air-conditioned rooms at Grand Borneo feature elegant design and furnishings. Each well-appointed room is equipped with a minibar,...

Boutique hotels focus on the experiential nature of service delivery. Factors helping to deliver upon the experience include a cap on the number of rooms, a design or cultural aspect to the property and attention to the location of the property. The subsector however, lacks a singular definition. This is in part due to structural changes undergone by the subsector since conception of the concept. The subsector evolved from comprising of independently owned properties to establishment...

Jade Hotel’s Reservation Application Using Mobile Technology Jessa C. Agpaoa Melanie M. Amplogio Rolyn V. Manansala 4th Year BSIT Student 4th Year BSIT Student 4th Year BSIT Student San Isidro, Castillejos, Sta. Maria, Castillejos, Sta. Maria, Castillejos, Zambales, Philippines Zambales, Philippines Zambales, Philippines jessaagpaoa03@gmail.com mhelpotz03@gmail.com rholynemanansala@gmail.com ABSTRACT Fast, accurate and relevant hotel services have been a great demand...

Executive Summary In March 2014, my friends and I is interested in the development of a luxury hotel, planned to be operated by a well renowned hotel brand, a feasibility study was commissioned to be made. The purpose of this paper is to investigate the opportunities and risks of operating a high class hotel at the designated location. In order to determine whether a feasible operation of such an establishment is possible, the various key factors of competitive business in this particular...

American InterContentinal University A Managerial Approach to Marketing Script Clover Inn is a hotel with green initiative is educational resource designed to help travelers, and local communities develop and promote environmental, social and cultural awareness of the green hotel practices. Ecotourism is a fast growing market at this time in the economy. Brief description of our product/service here at Clover Inn, green initiative within the hospitality world is a very fast up and...

obr3588x_ch07_212-246 10/5/04 11:17 AM Page 215 EQA Chapter 7 / Electronic Business Systems ● 215 R EAL WORLD CASE 1 H Hilton Hotels Corporation: D ata-Driven Hospitality ilton Hotels Corporation has learned that customers are more satisfied when they have a problem and the hotel staff takes care of it than if the stay goes flawlessly. Giving hotel staff the information to make critical recoveries is the reason Hilton, during one of the industry’s worst downturns in decades,...

{draw:frame} University of Derby/Buxton Hospitality Management MA Hotel Renovation A Tool For Repositioning In the Hotel Industry Submission Date: 7th May 2009 Business Analysis and Decision Making Student: Nana Yaa Addo Module Leader: Norman Dindsdale Introduction The hospitality industry has grown phenomenally since 2001 and has been driven by both leisure and business demand (kloppers 2005). The needs of the consumer have now become dynamic rather than static....

Part 4: Recommendation for Rosewood to improve CLV The fundamental Idea behind Customer Lifetime Value is to maximize profits per customer. While Rosewood does have loyal customers, these customers are limited to the one unique destination Rosewood hotel as they do not identify with Rosewood brand. Whereas the Rosewood strategy for individualistic properties based on the local area, local history and local staff has been successful in bringing in customers, it has failed in retaining customers....

McDonald's & Hotels Written Case Analysis By Sean Bibbey SWOT Analysis External Environment The external environment of the hotel industry in is very competitive and already well established. Trends in the market include promotional campaigns to customers using the "more bang for your buck," method. There are several different segments of the hotel industry including: luxury, upscale, mid-market with food and beverage, mid-market without food and beverage, economy, and...

 Hotel Continental In July 1989, Mr. Oscar Mendoza, owner of Triumph Tours read in the newspapers an advertisement for the leasing of Hotel Continental’s facilities. During the last six months, Oscar Mendoza has been seriously thinking about operating hotel to complement his travel agency business. Oscar Mendoza had been experiencing difficulties in getting hotel accommodation for his tour groups’ last year during the peak travel months of December, January, July and August. Hotel...

MARKETING PLAN OBJECTIVE The main objective was to foster customer retention and loyalty increasing cross-property usage. The number of multi-property guest stays should be increased to 10% from the 5% rate experienced during the last year. MARKETING SITUATION Problem situation: Rosewood brand was muted, not very well known but it was not clear what is the best corporate branding strategy without destroying the value of each individually branded hotel and loosing a customer. A new branding...

Model answers to short cases Acme Whistles 1. What is the overlap between operations, marketing and product/service development at Acme Whistles? The simple answer to this question is, ‘There is a very significant overlap between these functions’. The underlying question is ‘Why’? Partly, the reason is size. As Simon Topman says in the example, small companies cannot afford specialist functions so at a managerial level everyone does everything to some extent. This becomes especially true...

INSTITUTE OF PROFESSIONAL DEVELOPMENT EXECUTIVE MBA PROGRAM : MASTER IN MANUFACTURING MANAGEMENT MODULE : MARKETING MANAGEMENT TOPIC : VALUE PROPOSITION OF A PRODUCT / SERVICE LECTURER : Ms PUVANESWARY K. CHRISTINE NAME OF STUDENT : MASURI MAT ROZEKHI MATRIC NO : EMBA-MMFG-12151 I/C NO : 610620-01-6280 DATE ; 11TH AUGUST 2012 Contents Introduction 4 Purpose of report 4 Definition of marketing 4 Definition of value 5 What makes people buy a particular...

Decisions of Hotel Industry subject to Judicial review. Hotel industry Industry Analysis - Hotels, Motels, And Other Lodging Places The purpose of this study is to analyze the premium segment of the hotel industry. In this regard, we used primary data to focus on two hotels within the groups discussed to understand the relative importance of the strategic dimensions. Based on the positioning obtained, we have tried to understand the strategic groups operating in the industry and map...

Final Project: Hotel Consultation By: Jill R. Compton 03/09/2014 It appears to me that the Dreschler Hotel needs to look into their rates. After comparing the other hotels and the Dreschler Hotel their rates seem too high compared to the other hotels and what they have to offer. I think if they would lower their rates this would generate more business and more business means more revenue. This would be reflected on the ADR if they did lower the rates. Yes, if your...

Hotel Industry A hotel is an establishment that provides lodging paid on a short-term basis. The provision of basic accommodation, in times past, consisting only of a room with a bed, a cupboard, a small table and a washstand has largely been replaced by rooms with modern facilities, including en-suite bathrooms and air conditioning or climate control. Additional common features found in hotel rooms are a telephone, an alarm clock, a television, a safe, a mini-bar with snack foods and drinks,...

Good Hotel: Doing Good, Doing Well? Background Information Joie de Vivre (JdV) is a San Francisco based hotel management company with 16 properties in the city. It was founded in 1987 by Chip Conley. He knows that his company comes up with unique hotels, with own personality. It has managed to grow to 36 boutique hotel properties. It became the second largest in 2010. JdV had combined two of their properties, Best Western Hotel Britton and Best Western Flamingo. Pam Janusz is the general...

Hilton’s Background Hilton is the leading global hospitality company, with more than 3,000 hotels and 500,000 rooms in 74 countries and territories, with more than 135,000 team members worldwide. The company owns, manages or franchises some of the best known and highly regarded hotel brands including Hilton Hotels & Resorts, Conrad Hotels & Resorts, Doubletree by Hilton, Hampton by Hilton, Hilton Garden Inn and Waldorf Astoria Hotels & Resorts. The Hilton portfolio of hotel brands...

MARKET POTENTIALITY FOR UPPER UP SCALE HOTELS (A CASE STUDY OF TRIDENT HOTEL) A PROJECT REPORT Submitted by KAPIL YADAV (2010-2012) In partial fulfillment of the award of the diploma Of POST GRADUATE DIPLOMA IN MANAGEMENT JAGAN INSTITUTE OF MANAGEMENT STUDIES, JAIPUR JUNE 2011 BONAFIDE CERTIFICTE Certified that this project report “MARKET POTENTIALITY FOR UPPER UP SCALE HOTELS (A CASE STUDY OF TRIDENT HOTEL)” is the bonafide work of “KAPIL...

2. Literature Review 2.1. Physical evidence in service marketing When comes to talk about service marketing, most of services we know are intangible. Even so, customers still try to rely their feelings on physical cues, which may help them to evaluate the products or services before or after they buy them. Customers’ reactions to the environmental cues are much the same as they are to the package cues when customers evaluate and form their internal expectations about goods. (Ward et al....

INTRODUCTION Objective The objective of this report is to analyze the boutique hotel industry in Sri Lanka and the trends of the industry at present and the key issues likely to change the formation of the industry in the future. Tourism in Sri Lanka has been booming since the war came to an end also the recovery of the global recession also has led to an increase in the number of tourists visiting the country. Therefore the need to cater to the foreigners has led to the growth in the emerging...

Starwood Expands Presence in Brazil with Upcoming Sheraton Da Bahia Hotel in Salvador December 19, 2012 STAMFORD, CONN. – December 19, 2012 –Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) has partnered with GJP Hotéis & Resorts to expand the presence of its global powerhouse brand Sheraton Hotels & Resorts in Brazil. Sheraton da Bahia Hotelwill be located inSalvador, one of the most important tourist destinations in the country. The 284-room historic Hotel da Bahia is...

Quality Quality means ‘doing things right’. For Mutiara, quality means consistently producing impeccable services, using top-class and durable materials to create the right impression and environment, and anticipating and preventing all potential problems in advance. It is benefit to make life easier inside the operation. 1. Good quality leads to stable and efficient processes that less mistake, easy for coordination for matching the standard of processes, dependable and advance equipments...

| Backpacker Hotel Proposal | OPIM 201 Business Process | Ngai Kuo En G12 17-Oct-11 | Individual Paper Individual Paper Table of Contents 1. Introduction 3 1.1. Overall Market Demand 3 1.2. Overall Business Environment 3 2. Proposed Backpacker Hotel 4 2.1. Vision 4 2.2. Mission 4 2.3. Backpacker Hotel Plan 4 2.3.1. Location 4 2.3.2. Clean Accommodation 5 2.3.3. “Chill-lax, it feels like home” Atmosphere 5 2.3.4. “Be a Singaporean for a...

PART A CHAPTER 1 INDUSTRY PROFILE History of Hotel Industry: A hotel is an establishment that provides paid lodging, usually on a short-term basis. Hotels often provide a number additional guest services such as restaurant, a swimming pool or childcare. Some hotel has conference services and meeting rooms and encourages groups to hold conventions and meeting at their location. Revenues of hotel and restaurant (H&R) industry in India during the financial year 2000-2011 was INR 804.32...

The Advantages and Disadvantages of 7 Days Inn As a typical budget hotel, Seven Days Group Holdings Limited established in 2005 and now, more than 1000 Seven Days Inn have scattered all around the China (Zhang, 2012). I registered to be a member of 7 Days Inn two years age, and have already lodged in three branch stores in different cities during my travels. Budget hotels are considered as 1 star hotel because they provide lodging at cheaper price varies from 30$-40$ per room per night. The...

Sustainability in Hotels the hospitality sector are relatively straightforward to record and interpret (e.g. occupancy percentages, capitalization rates, RevPAR, etc.), sustainability has remained intrinsically difficult to quantify. Sustainability issues touch on nearly all aspects of hotel ownership and management, necessitating the alignment of environmental, social, and financial factors to promote responsible business operations over time. Despite the lack of clear, universally accepted...

------------------------------------------------- Abstract: The case examines Marriott International's (Marriott) various innovative HR practices, which earned it the reputation of being 'the best place to work' in the hospitality industry. It describes Marriott's 'Spirit to Serve' culture and the company's HR philosophy which guided its various HR initiatives. The case gives an overview of the best practices employed by the company in the recruitment, selection, training and development of...

GR HOTELS INC Preliminary Report To: Andrew Mayd, CEO From: Chris Mell, CMA Subject: Analysis to increase occupancy rate Date: January 15th , 2008 Introduction. The report was prepared for GR Hotels Board of Directors review. It examines current opportunities to increase profitability. Several options were examined and the most plausible solution proposed – Upgrade to upscale both hotels. This measure will increase long term profits and improve position in...

Escaping Reality The Great Depression, caused by the crash of the stock market in October 29, 1929 provided a dramatic end to an era of unprecedented, and unprecedentedly lopsided, prosperity. During the Depression many did not have much money to spend, but kept going to the movies because it offered audiences an escape from the grim realities of life in the 1930s. Escapism (the tendency to escape from daily reality or routine by indulging in daydreaming, fantasy, or entertainment) films...

Room and revenue management Utmost Hotel, similar to its name, the hotel aims to serve our guests with our five-star services which let the guests indulge in this utmost experience during their stay in the hotel. This luxurious hotel is located on a hilltop where this strategic location enables our guests to enjoy spectacular night view of the whole city, feeling as if the city is just under their feet. Our hotel is also a great place for bird-watching and this attracts many bird-lovers to...

Letter of intent We at Star 5 inn that is located Star 5 Inn is located at 9078 Dallas Drive, Kamloops, BC. Our property is just adjacent to British Colombia Wildlife Park that makes it more attractive and fascinating. Our property offers a variety of amenities and a number of amazing views as well to our guests. We at “Star 5 Inn” offers the best in class service of accommodation, transportation and meals in class of best hotels in whole Kamloops and Vancouver. Our whole staff is very much...

Luxury hotels are always attracted by the rich and upper classes. These luxury hotels can distinguish the rich and the poor in a high level, and it is difficult to change these hotels to glocalization. One of the dilemmas facing the Alegre Hotel in Palma Cay is whether to glocalize and gradually become a unified campaign. This dilemma is the focus of Macro Bertini and John T. Gourville’s case study, ‘Time for A Unified Campaign’ (2011). ‘Time for A Unified Campaign’ concerns a luxury hotel...

Classification of hotels Made by - Ayush Henry There are many ways to classify hotels, such as:1> According to their size, 2> On the basis of star system 3> On the basis of ownership 4> Other categories Made by - Ayush Henry SIZE Classification on the basis of size refers to the no. of rooms that a hotel can sell to guests, Usually the classification is, Hotels with 25 rooms or less is small hotel  With 26 to 99 is an average hotels  From 100 to 299 is above average...

2012 was an intense, eventful year in which we defined the major milestones that will enable us to reach our ambitious objective of becoming the global benchmark in hospitality. With the Executive Committee, I am pleased to present our results, review our accomplishments and share our road map for the four years to come. In many ways, 2012 will remain a watershed year for our Company, which stepped up its transformation into a more asset-light model, while delivering robust financial results...

9-809-029 JULY 23, 2008 LYNDA M. APPLEGATE GABRIELE PICCOLI CHEKITAN DEV Hilton Hotels: Brand Differentiation through Customer Relationship Management In early 2008, Hilton Hotels Corporation was poised for tremendous global growth—with an aggressive goal of opening 1,000 hotels in North America in five years and 1,000 hotels in the rest of the world in ten years. The company had just been taken private by the Blackstone Group1 for a reported $26 billion, a 32% premium over the...

www.palgrave-journals.com/rpm Examining the determinants of room rates for hotels in capital cities: The Oslo experience Christer Thrane Received (in revised form): 7th November, 2006 Department of Social Sciences, Lillehammer University College, 2626 Lillehammer, Norway. Tel: þ 47 61 28 82 47; Fax: þ 47 61 28 81 70; E-mail: Christer.Thrane@hil.no Christer Thrane is Professor of Tourism in the Department of Social Sciences at Lillehammer University College, Norway. His research...

Report Summary The purpose of this study is to analyze the premium segment of the hotel industry. We have carried out Porter's Five Forces Model analysis of the premium segment of the hotel industry and compared it with some industries like IT, Cement and Textiles which have shown growth potential in recent times. This has been carried out to give an idea of the forces relative to other industries for an investor. Next, we identified some of the dimensions of strategy for the industry and...

Introduction What is Outsourcing? Outsourcing can be defined as a business relationship in which two or more companies work together to achieve a collective advantage. Rugman et al (2003) If you look back ten – fifteen years ago outsourcing in hotels was not a popular concept but more recently with the downturn in the economy in the nineteen nineties more and more hotels are turning to outsourcing to help increase their revenues and maximize their profit potential. The use of outsourcing...

History Inspired by the legendary land featured in James Hilton's novel Lost Horizon published in 1933, the name Shangri-La encapsulates the serenity and service for which Shangri-La is renowned worldwide. Hong Kong-based Shangri-La Hotels and Resorts is Asia Pacific's leading luxury hotel group and regarded as one of the world’s finest hotel ownership and management companies. The Shangri-La story began in 1971 with its first deluxe hotel in Singapore. Today, there are 68 hotels and resorts...

Group Report: Boutique Hotels in the UK and France– Group University of Surrey The Hospitality Business Group Assignment Signature by all group members: 1 Group Report: Boutique Hotels in the UK and France– Group Contents: 1. Introduction 2. History of Boutique Hotels 2.1. Where the story started 2.2. The name – Boutique 3. Characteristics of Boutique Hotels 3.1. Unique 3.2. Size 3.3. Location 3.4. Structure of the sector 4. UK 4.1. Key Players 4.2. Staffing 4.3. Price 4.4. Target...

Hotels in the Bahamas 1 Table of Contents Abstract………………………………………………………………………………………………2-4 Small Charming Resorts………………………………………………………………………………………………5 - 7 Mega Resorts……………………………………………………………………………………………8 - 11 Table of Preliminary Statistics………………………………………………………………. 12-13 Conclusion……………………………………………………………………………………………. 14 Bibliography……………………………………………………………………………………………15 Hotels in the Bahamas 2 Abstract As a large Archipelago, The Bahamas is a destination filled with...

Introduction Company Background Century Park Hotel Manila is a premier business hotel in Manila located only 7 kilometers away from the Ninoy Aquino International Airport. The close proximity also makes it as an ideal airport hotel for the busy executives. Century Park Hotel Manila consists of two buildings. The Century Tower is a 19-storey structure that comprises most of the hotel rooms while the Park Tower is a 6-storey-all-suite component of the hotel equipped with kitchenette. A...

The Royal Hotel Case Study describes a situation where a junior consultant has architected a hotel maintenance management and issue tracking solution for a boutique hotel client. Blake, the consultant, identified a hotel maintenance management package which included a Rapid Response issue logging module, Preventative Maintenance module and the Reporting Module. Blake left the engagement prior to the completion of the change and has been called back because the system has been month balled a...

A hotel manager is a person who manages a hotel, a motel, or a resort. This position’s responsibilities and duties vary according to the size of the hotel or resort, as large hotels tend to require more management than small ones. Many people love going to hotels, they like pampering themselves with all kinds of services that a hotel offers. Services include fast room services, relaxing spa, clean swimming pool, good restaurant, and many other facilities. A lot of people do not know how the...

WEBSITE FOR HOTEL WITH ONLINE RESERVATION Methods Of Research Submitted to the Faculty of the College of Business and Entrepreneurship Cavite State University Imus, Cavite In partial fulfillment Of the requirements for the degree of Bachelor of Science in Information Technology Janet Pauline S. Rivera February 2012 INTRODUCTION Today, most of the Hotels provide services using computer system. It helps to perform task in an easy way with less time consume. Some companies...

Quiz:#2 A. Explain the following questions listed below. 1. If you were the executive committee of a hotel, what kinds of things would you be doing to ensure the success of the hotel? Guest satisfaction. Collect feedbacks from e-mails, surveying, in order to picture all the customer’s wants, needs and demands. By this, we will have the idea of what they want to experience during their stay in our hotel. This will follow the development of each and every department.In our principles...

Table of Contents Abstract…………………………….……………………………………………………………3 Key Issues...………………………………………………………... …..................................….4 Discussion question 1...…………………………………………………………………... …….5 Discussion question 2...…………………………………………………………………....…….7 References……………………………………………………………………………………….9 Abstract The merger of Life Style resorts and Home Away Hotels which is a very large chain of hotels in North America. There were problems with the reservation system at all the hotels....

The importance of training towards hospitality staffs in order to enhance the service quality. The Importance of Training Towards Hospitality Staffs In Order To Enhance The Service Quality. 1.1. Study background There are many ways researchers define service quality. Taylor and Cronin (1994) view service quality as a form of attitude representing a long run overall evaluation. Roest and Pieters (1997) define service quality, as a relativistic and cognitive discrepancy between experiences...